As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.

Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
Partner with Finance to forecast, monitor, and optimize the marketing budget
Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.
Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.

The salary range for this position is $300,000 - $375,000, inclusive of a base salary and quarterly bonus based on company and team goal attainment. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.

About You

7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
Proven experience scaling businesses through marketing strategy
Track record of managing $15M+ annual marketing budgets
Strong business acumen and strategic mindset, able to align departmental and organizational goals
Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
Ability to pivot quickly due to changing priorities, goals, and circumstances
Comfortable communicating and building relationships in a remote-first environment
Desire to participate in a fast-paced growth-stage startup
Adaptability: Embraces changing circumstances with resiliency and positivity
Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

Splitero

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Vice President of Marketing

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