TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe with a network of 40,000 restaurants worldwide and almost 14 million monthly visits. The platform operates as 'LaFourchette'​ in France and Switzerland as 'ElTenedor'​ in Spain, as 'TheFork'​ in Italy, Belgium, Portugal, Brazil, Sweden, Denmark and Turkey. It also operates in English as 'TheFork.com", as Dimmi in Australia and as IENS in the Netherlands. TheFork connects restaurants and diners. Through TheFork (website and application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localization, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online. From the restaurants side, TheFork provides them with a software solution, TheFork Manager, that enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability depending on time, practices which are used successfully in the travel and hotel industries.