**Upworthy is a social impact company with a mass audience.** Started in 2012, by Eli Pariser, the former executive director of [MoveOn](https://front.moveon.org/), and Peter Koechley, former managing editor of [The Onion](https://www.theonion.com/), upworthy works with brands and communities to create participatory campaigns and shareable stories that drive powerful results across business and society. As of 2017, Upworthy is now under the umbrella of Good Worldwide and collectively they reach 100 million on a monthly basis! Their business plan is as follows: - activate people around big issues and bold endeavors - amplify stories and ideas that inspire and uplift - help brands unlock their purpose to drive impact and ROI (return on investment)