Director, B2B Product Marketing
•HsHybrid· 11h
📣 Marketing⏰ Full-time👔 Executive💰 $154k-200k🇺🇸 USA
11h ago
1Password·about 13 hours ago
1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
1Password is seeking a Director of Field Marketing to build and scale a revenue pioneering field marketing team that delivers measurable pipeline, accelerates sales cycles, and strengthens relationships with our most strategic accounts.
This leader will design and operationalize a portfolio of field marketing programs- from executive hospitality and regional events to third-party partnerships and co-marketing activations- into repeatable, scalable “programs in a box.” 1Password is developing our field marketing strategy around iconic sports partnerships and exclusive access to thought leaders to deliver “money can’t buy” experiences to draw in and engage our target IT and Security leader persona. This leader will ensure every investment, from an F1 race weekend to a behind closed doors CISO dinner, ladders up to pipeline growth and customer expansion.
This is a highly visible role that blends creativity, operational rigor, and sales alignment. The ideal candidate understands how to collaborate with sales leaders to secure the right attendees and connect executive experiences to business impact, turning moments of engagement into measurable outcomes.
This is a remote opportunity within Canada and the US.
What you will do:
Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals.
Define and standardize “program in a box” templates for repeatable execution, including playbooks, audience targeting models, messaging frameworks, and follow-up processes.
Partner closely with Sales and RevOps to identify high-priority accounts and locations, and translate GTM priorities into field activation plans.
Establish a marketing-led framework for audience and attendance strategy, defining how we identify, invite, and engage the right contacts and accounts to achieve consistent, high-value participation across all field programs.
Build quarterly and annual field plans and budgets that include executive experiences, customer expansion programs, and partner activations.
Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences across Tier 1 and Tier 2 cities, designed to strengthen executive relationships and customer retention.
Define and execute a marketing-led strategy for attendee acquisition and engagement across all executive hospitality events. This includes full accountability for filling seats and maximizing ticket utilization, ensuring “sold out” attendance without reliance on sales.
Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences across Tier 1 and Tier 2 cities, designed to strengthen executive relationships and customer retention.
Develop pre-, during-, and post-event engagement strategies that convert attendance into pipeline, including creative follow-up activations and meeting conversion tactics.
Oversee the team responsible for operational execution and attendee experience, ensuring consistent excellence across every event.
Scale regional CISO round table events, third-party forum sponsorships, and thought leadership events in partnership with 1Password’s Field CISO and demand generation teams.
Select regional IT security event sponsorships that align to 1Password’s brand and demand generation objectives. Plan and execute 1Password’s presence at each of these events.
Standardize execution through turnkey event kits, including content assets, talk tracks, and post-event playbooks.
Build post-event incentive frameworks (e.g., meeting-driven rewards) that drive re-engagement and accelerate opportunity generation.
Collaborate with the partner leadership and partner marketing teams to identify opportunities for sponsored or jointly executed field marketing events with channel and technology partners.
Launch joint customer and partner user groups, co-sponsored field activations, and better-together campaigns.
Enable scalable partner-led field activations through plug-and-play templates and brand assets.
Define KPIs that link every field activation to pipeline impact, including influenced revenue, opportunity acceleration, and ROI.
Build reporting frameworks and dashboards that track performance across program types, regions, and personas.
Analyze outcomes, surface insights, and continuously optimize tactics, budgets, and partner strategies.
Build and lead a high-performing team. Coach and mentor direct reports, maintain a deep understanding of the team’s talent, and implement plans to hire, develop and optimize talent for current business needs.
Build repeatable, automated customer journeys leveraging email, in-app messaging, knowledge base, community, and AI/automation.
Who you are:
10+ years of B2B marketing experience, with deep expertise in field, experiential, or regional marketing.
Experience within a Cybersecurity SaaS company
Proven ability to design and scale repeatable field programs that align with enterprise sales motions.
Demonstrated success running high-touch executive events that generate pipeline and deepen customer engagement.
Strategic thinker with strong operational discipline who is able to move seamlessly between big-picture planning and flawless execution.
Deep understanding of enterprise security or SaaS markets, and familiarity with buyer personas across IT, security, and C-suite.
Highly collaborative, cross-functional leader who thrives working with sales, partnerships, and executives.
Data-driven and outcome-oriented, with a focus on measurable business results.
Willingness to travel frequently (25–40%) to oversee major activations.
What success looks like:
Field marketing is operating as a repeatable growth engine, not a series of one-off events.
Acting as the connective tissue between Marketing and Sales - sharing insights, wins, and customer feedback both ways. Building strong alignment between teams on shared pipeline and revenue goals.
C-suite and executive attendance rates increase at key hospitality activations.
Field programs directly contribute to pipeline creation, acceleration, and customer expansion.
Partner and 1Password Field CISO activations scale efficiently through standardized templates and enablement kits.
Post-event follow-up is automated, personalized, and proven to convert engagement into opportunities.
USA-based roles only: The annual base salary for this role is between $172,000 USD and $258,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $157,000 CAD and $234,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy
Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
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