A Place for Mom is building the future of aging care, and design is central to how providers, families, advisors, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Provider Experience as APFM builds more connected provider-facing products, capabilities, and workflows across Senior Living and Home Care.

APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey.

This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding.

You will partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to shape workflows that help providers grow, manage their APFM partnership more effectively, and support families moving through high-stakes care decisions with confidence.

Who you are:

You are a high-agency builder: someone who moves toward ambiguity, takes ownership without waiting for perfect direction, and uses design, data, and AI-native tools to make the team move faster and raise the quality of the work. You care about users, business outcomes, product quality, and team momentum. You have strong design judgment, but you are not precious about process. You know when to prototype, when to simplify, when to push for a better system pattern, and when to help the team make a pragmatic decision.

You are curious about tools like Figma Make, Figma Agents (yes, this came out only recently), Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, v0, or similar tools, and you have probably tried some of them before they were fully ready. You understand that these tools can accelerate exploration, synthesis, prototyping, and production, but that they also introduce limitations, quality risks, trust concerns, and new responsibilities for designers.

You bring strong interaction design, information architecture, systems thinking, and product judgment to complicated domains. You can work across provider-facing workflows, partner tools, marketing and lifecycle touchpoints, and internal systems that support the provider experience without losing sight of the broader marketplace journey.

What you will do:

Lead design for Provider Experience

• Own end-to-end product design for Provider workstreams, from discovery and journey mapping through prototypes and production-ready design, including provider-facing products, partner workflows, lead quality, conversion acceleration, account growth, and operational capabilities that help providers serve families more effectively.

• Translate marketplace, partner, and operational complexity into intuitive workflows for internal and external users.

• Partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.

• Design for trust, clarity, speed, and usability in workflows where users need accurate information and confident next steps.

Shape product direction with evidence

• Use research, analytics, provider conversations, partner feedback, frontline team input, product data, and business context to guide design decisions.

• Identify high-leverage opportunities where better provider workflows can improve customer outcomes and business performance.

• Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.

• Help teams understand not only what should ship, but why it matters.

Raise the design quality bar

• Apply and extend shared APFM patterns so product surfaces feel coherent across domains.

• Help distinguish provider-specific design needs from reusable system patterns.

• Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, and craft standards.

• Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.

Increase design leverage with AI

• Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.

• Experiment with AI tools to explore product directions, prototype workflows, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.

• Help the team understand where AI meaningfully improves the experience, and where human judgment, trust, and clarity matter more. Share what you are learning with design and stakeholders so the team gets better together.

Qualifications:

• 7+ years of product design experience on complex web, SaaS, marketplace, CRM, internal-tool, partner-portal, or operations-facing products.

• Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.

• Excellent interaction design, systems thinking, information architecture, and product judgment.

• Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.

• Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions.

• Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.

• Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling.

• Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.

Compensation:

• Base Salary: $165,000 to $185,000

• Bonus: 10% of annual earnings

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

#LI-AR1

#LI-REMOTE

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.