Senior Director, Consumer Product

A Place for Mom is seeking a Senior Director, Consumer Product to shape the future of our Home Care experience for families. As a senior leader within our growing Home Care product organization, you will define and drive how we empower families to understand evolving care needs, connect with trusted providers, and make confident care decisions. You will be joining at a pivotal moment as we evolve from a simple referral experience to an AI-powered platform that transforms the aging journey.

Who you are:

This Senior Director of Consumer Products will be at the helm of reimagining the care seeker experience at A Place for Mom to become the trusted care advisor to the family. The ideal candidate is a strategic leader with a proven record of building and scaling high-impact consumer products that drive measurable business results. You blend deep empathy for users with a data-driven mindset, using insight and experimentation to translate customer needs into outcomes that matter. You have demonstrated success leading cross-functional teams, inspiring innovation, and delivering tangible growth through bold product vision and flawless execution. You thrive in mission-driven environments and are excited to make a meaningful impact in senior home care by empowering families, improving lives, and redefining how consumers find trusted care solutions for their loved ones. This leader will report to the SVP of Home Care Product, and partner with the team to formulate a long-term product strategy and vision that propels the product and business transformation of home care at A Place for Mom.

What you will do:

Product Vision & Strategy

• Define and own the consumer product vision and long-term strategy for the Home Care business, aligned to company growth and mission goals.

• Identify opportunities to differentiate our consumer experience, drive engagement, and deliver measurable value to families seeking care.

• Champion innovation by staying ahead of consumer trends, technology, and data insights that shape product direction.

Execution & Impact

• Translate strategy into actionable roadmaps, prioritizing initiatives that drive meaningful business and customer outcomes.

• Partner with engineering, design, and marketing to deliver high-quality, data-informed consumer experiences at scale.

• Measure success through key performance indicators tied to growth, engagement, conversion, and customer satisfaction.

Leadership & Influence

• Lead, mentor, and inspire a talented product team to execute with clarity, creativity, and accountability.

• Collaborate with senior leadership across the organization to ensure alignment, clarity, and shared ownership of results.

• Act as the voice of the consumer across the business, advocating for empathy, insight, and impact in every decision.

Required Skills & Competencies:

• 10+ years of progressive product management experience, with at least 3+ years in a senior leadership role driving consumer-facing products at scale.

• Proven success defining product vision, strategy, and roadmap for high-growth, digital consumer experiences.

• Demonstrated ability to translate customer insight and data into impactful product outcomes that move key business metrics.

• Deep experience leveraging analytics, experimentation, and user research to guide product decisions and measure impact.

• Strong track record of delivering business results through collaboration, influence, and disciplined execution.

• Exceptional communication and storytelling skills, with the ability to inspire teams and stakeholders around a shared vision.

• Experience in marketplaces, consumer health, or mission-driven organizations a strong plus.

Compensation:

• Base Salary: $180,000 to $215,000 + 30% Bonus

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

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About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.