The position:

A Place for Mom is building the next generation of intelligent, scalable platforms that connect families, providers, and advisors through AI-driven experiences. We're looking for a Sr. Engineering Manager to lead our Web engineering team, responsible for APFM.com — the primary front door where millions of families begin their senior care journey.

You will lead a team of engineers, driving delivery, technical quality, and engineering culture across our consumer web surface. This is a high-visibility platform: rich in content, strong in SEO and domain authority, and central to how families discover A Place for Mom. The role combines people leadership, technical credibility, and cross-functional partnership to ship high-impact software in a fast-moving environment.

Who you are:

You're an engineering leader who knows how to get the best out of people while keeping technical quality high. You care about team health as much as product delivery, and you build the kind of trust that attracts and retains great engineers.

You're comfortable in the weeds when needed — reading a PR, unblocking an architectural decision, or debugging a thorny production issue — but your default mode is enabling others to do their best work.

You have a bias toward consumer web excellence: Core Web Vitals, SEO health, page performance, and the details that compound into search visibility and conversion.

What you will do:

• Lead, grow, and retain the team of engineers building and evolving APFM.com and related web properties.

• Own delivery for the Web platform: planning sprints, managing scope, and removing blockers to keep the team moving.

• Partner closely with Product, Design, SEO, and Content teams to translate roadmap priorities into clear, well-scoped engineering work.

• Set and uphold engineering standards across code quality, performance, Core Web Vitals, accessibility (WCAG), testing, observability, and security.

• Drive technical decisions in collaboration with principal and staff engineers, balancing speed with long-term maintainability.

• Build a culture of accountability, learning, and psychological safety — running effective 1:1s, performance conversations, and career development planning.

• Collaborate across the engineering organization on shared infrastructure, platform investments, and cross-team dependencies.

• Contribute to hiring: sourcing, interviewing, and closing strong engineering talent.

Qualifications:

• 8+ years of software engineering experience, with at least 2–3 years in an engineering management role.

• Experience leading teams building consumer-facing web products at scale, ideally on modern JavaScript/TypeScript stacks (React, Next.js, Node.js).

• Comfort with GraphQL and API-driven architectures.

• Strong track record of delivering reliable, high-quality, high-traffic consumer web experiences in a product-led environment.

• Able to engage technically — review architecture proposals, give meaningful code feedback, and make sound tradeoff decisions.

• Excellent communicator who can operate comfortably across engineers, product managers, and senior leadership.

• Experience with agile delivery practices, sprint planning, and cross-functional roadmap execution.

• Demonstrated ability to grow engineers through coaching, feedback, and structured career development.

Preferred Experience:

• Deep familiarity with SEO fundamentals, Core Web Vitals, and performance optimization at consumer scale.

• Experience with headless CMS platforms (Sanity, Contentful, or similar) and content-driven architectures.

• Background in high-traffic consumer web (marketplace, content-heavy, or SaaS-consumer hybrid).

• Exposure to data and analytics tooling (PostHog, Databricks, or similar) and building data-informed products.

• Experience partnering with AI/ML teams to bring model-powered features into consumer-facing surfaces.

• Prior experience scaling or restructuring engineering teams through periods of growth or transition.

Compensation:

• Base Salary: $170,000 to $210,000

• Bonus: 20% of annual earnings

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.