The Associate Director (AD) will lead the HCP strategy and tactical execution for CREON. This person will develop and articulate effective marketing strategies that are impactful, executable, and easily communicated to our key stakeholders. This person will take the lead on all personal and non-personal promotional initiatives related to developing ISA strategy, iRep, print materials, website, digital assets, and working with cross-functional partners for P2P, ad boards, congresses, and advocacy efforts. The HCP AD will coordinate across both internal and external stakeholders, including the sales force, to enable an integrated and successful brand strategy.
Responsibilities:
- Collaborate with Head of Marketing, agency partners, and cross-functional business leaders to build, manage, and execute marketing plans to achieve business objectives and goals including patients’, market, and financial results.
- Lead and manage direct HCP team of three and external partnerships.
- Influence business leaders and effectively collaborate cross-functionally to deliver business results.
- Demonstrate and utilize holistic understanding on financial planning and metrics including direct management and monitoring of P&L
- Drive market growth, brand/disease state awareness and share
- Develop next generation products and/or product enhancements, leveraging the patient journey.
- Develop innovative tactics; direct and manage projects including execution of marketing plans, initiatives, and tasks
- Demonstrate strong leadership attributes and provide leadership, direction, and development for three direct reports
- Bachelor’s Degree required; advanced degree in science, business, or healthcare preferred.
- Previous HCP marketing experience required, ideally in a similar pharma, patient service, or service-related industry.
- Proven marketing experience with increasing proficiency in all marketing skills, ideally with relevant pharmaceutical experience
- Previous cross-franchise/cross channel marketing experience preferred.
- Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
- Ability to influence senior management and work with all levels in a highly matrixed organization
- Strong planning and organization skills, diligence, execution, and follow-through
- People leadership experience strongly preferred
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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