The Consumer Marketing Manager I/II, Immunology (MM I/II) leads the development of commercial plans to maintain market leadership in an increasingly competitive landscape within the Immunology franchise of Immunology. The MM I/II will work closely with multiple commercial operations teams to ensure success in development of strategy, creative and execution plans, product support and sales execution. Internally, the MM I/II will foster positive working relationships with the sales force, public affairs, medical affairs, medical review, market research, sales training, regulatory review, business analytics, customer experience, paid media and other cross franchise teams.
Externally, the MM I/II works with various ad agencies, consultants, and other vendors to successfully drive the business. The MM I/II must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team.
Key Responsibilities Include:
- Lead creative development and execution of assigned consumer tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs.
- Lead the development and management of assigned digital programs to optimize the customer experience across all touch points
- Lead development of relevant components of media plans, then evaluate and optimize by tracking performance and identifying implications of all media types
- Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight.
- Decipher and extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholders
- Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
- Proactively support the sales force through ongoing communications of consumer marketing programs
- Direct and motivate agency staff to develop impactful tactics
- Apply basic accounting, financial principles and tracking principles to manage a budget
- Influence others through clear communication, expertise, trust, commitment, and follow-through
- Manage internal cross-functional team members and external networks, consultants, and agency partners.
- Bachelor’s Degree
- DTC mass media (TV, Print, Web) experience
- Understanding of social media platforms and their application
- A balance of analytical capability and creative vision
- Excellent communication (oral, written, and presentation) and interpersonal skills.
- Ability to work with all levels in a highly matrixed organization.
- Ability to influence management and build strong relationships
- Strong planning and organization skills, attention to detail, execution, and follow-through
- Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal partners preferred.
Preferred Qualifications:
- 2-5 years brand marketing/consumer promotions experience
- Pharmaceutical consumer marketing experience
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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