The OCM Manager will assume responsibility for the development & implementation of an omni-channel strategy for Eye Care within the International Marketing & Commercial Operations (IMCO) Team. This role is an exciting opportunity to join the Eye Care team which sits within the larger Specialty Care division at AbbVie, a growth pillar for the Organisation, and this role provides a unique and important opportunity to make an impact.
Optimisation and impact of existing channels for International Eye Care markets (oUS) will be essential while supporting capabilities to expand channel engagement with our key ophthalmology stakeholders. Progressing our channel & content optimisation will need to be driven through engagement and collaboration with IMCO Brand Leads, Cross-Functional partners as well as Area and Affiliate colleagues. All aspects require team work as well as day-to-day autonomy. This is an essential role within the IMCO Eye Care Business Unit.
The role will report to the Associate Director: Eye Care Portfolio Lead and be based at our US Chicago office.
Key responsibilities
- Develop & deliver the implementation of the International omnichannel strategy for Eye Care, including a data driven focus demonstrating measures of success of the omni-channel experience for our customers
- Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders
- Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases, customer insights, and key messaging strategy with a cross-functional team (incl Marketing, Medical, BTS & CEx) that delivers measurable business impact
- Work in close partnership with IMCO Eye Care brand marketers to expand & amplify customer channel engagement, with particular focus on contributing process expertise to implement content through AbbVie digital infrastructure (e.g. e-Wizard, VAEs, etc)
- Collaborate with the International Insights team and other relevant partners within International CEx to set and promote a robust evaluation system to assess the effectiveness of the omnichannel plans
- Partner with the International Strategic Operations and Digital Transformation teams to create best in market approaches to digital engagement
- Engage key affiliates to support their digital transformation journey and capabilities to ensure integration and consistency of IMCO omni-channel strategy implementation
- Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
- Collaborate with counterparts in other IMCO TAs i.e. Immunology & Oncology, as well as within Specialty Care, in order to foster best practice creation and adoption
- Guide creative agencies to ensure the development of content & assets aligned with CRM/Digital marketing best practices.
- Understand and execute data capture and data privacy (opt management) consistently across all channels.
Competencies
- Relevant digital marketing experience developing approaches to drive growth, improve customer experience, and/or increase operational efficiency
- Extensive functional knowledge and expertise on digital marketing platforms, with a focus on omnichannel strategy and execution.
- Demonstrated experience with start-to-finish planning/executing multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
- An ability to translate complex and technical thinking and methodologies into simple to understand approaches to digital engagement
- An understanding and experience of Change Management methodologies, showing evidence of having managed change
- Ability to communicate with stakeholders at all levels of the organisation & integrate input from multiple stakeholders
- Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
- Strong project leader with the ability to deliver complex projects in a timely manner.
- High level of personal accountability, proactivity and self-motivation
- Strong understanding of internal processes and brand strategies
- Understanding regulatory and industry guidelines and ensuring they are always followed
- Understand trends in the marketplace impacting digital marketing using data driven strategic insights and apply these to the omni-channel strateg
- Extensive experience in Multi/Omni-channel Marketing
- Experience in the pharmaceutical / device industry
- Scientific background, Eye Care experience preferred but not essential
- Educated to Degree level or equivalent
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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