This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Purpose:
As a member of the marketing team, this role will be responsible for building and executing health care provider marketing plans for the IBS indication. Key responsibilities include brand strategy, HCP digital ecosystems, non-personal promotion, and tactical plan development for sales force execution.
Responsibilities:
- Strategy and execution for key HCP programs
- HCP Digital ecosystem (website, CRM, Digital brand team, etc.)
- Non-personal promotion strategy development and execution
- Portfolio positioning commercial partnership relationship
- Competitive intelligence and response
- Lead designated workstreams with Agency partners and other key stakeholders for strategic planning and execution
- Support oversight of HCP Promo Budget allocation
- Collaboration with customer engagement team to support Patient Advocacy Sponsorships and Relations/Events
- Bachelor's Degree
- Marketing experience with proof of building proficiencies in all marketing skills
Preferred Qualifications:
- Experience in direct-to-physician marketing preferred
- Track record of effective execution and pull through, cross functional leadership, and positive results
- Strong communication skills (oral and written) with the ability to make persuasive presentations to customers, sales teams, partners and senior leadership
- Ability to work with colleagues, internal cross functional teams (Legal, Regulatory, Medical and Project Management) to bring new field resources to market
- Strong creative and conceptual thinking skills
- Financial/budgetary experience
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
