To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
- Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets
- Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends
- Use market, customer, and business insights to influence brand decisions
- Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals
- Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment
- Evaluate new product potential and market development opportunities
- Build annual sales, profit, price, and expense forecasts/budgets
- Achieve annual sales, margin, and market share goals
- Forecast product requirements, identify supply risks, and develop contingency plans
- Analyze market trends and sales potential, and provide monthly forecasts with action plans
- Build and maintain relationships with key customers
- Manage patient support programs
- Handle complaints and suggestions related to assigned products
- Ensure all business activities comply with legal, ethical, and company standards
Main requirements
- University degree preferred
- 5+ years of marketing and sales experience in pharmaceutical companies
- Experience with pre-launch marketing and disease awareness campaigns preferred
- Strong business acumen and analytical skills
- Strategic thinking ability
- Ability to work cross-functionally
- Strong presentation and stakeholder communication skills
- Fluent in English, spoken and written
- Proficiency in MS Word, PowerPoint, and Excel
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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