Senior Field Marketing Manager
•SentiLink· 14h
📣 Marketing⏰ Full-time⭐ Senior💰 $140k-170k🇺🇸 USA
14h ago
Acorns·about 20 hours ago
At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.
Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility
Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future
Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team
Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress
Find a way - Never settle, no excuses, nothing is impossible. Just make it happen
Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.
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Acorns is looking for a curious, driven Growth Marketing Sr. Associate to join our team and help expand our paid acquisition channel mix. You will work closely with the Senior Paid Acquisition Manager to research, launch, and scale emerging platforms—from programmatic DSPs to community-based channels like Reddit—driving user growth across Acorns, Acorns Early, and GoHenry.
This role carries real ownership. You’ll operate with meaningful day-to-day autonomy, exercise judgment within established frameworks, and produce analysis and recommendations that shape how we invest in new channels. You’ll collaborate cross-functionally with Analytics, Creative, and channel partners to bring experiments to life and move quickly from proof of concept to scaled channel.
This role is being offered on a contract basis with an expected duration of 6 months with potential to expand based on business need and requiring 40 hours of work per week.
Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.
Channel Testing & Execution
Support the development and execution of a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and alternative platforms.
Manage day-to-day campaign setup, trafficking, and pacing across new channel tests, exercising judgment on optimizations and escalating to the Senior Paid Acquisition Manager on larger strategic decisions.
Partner with the Creative team to brief and iterate on ad assets tailored to new platform environments.
Measurement & Reporting
Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.
Track and report on key performance indicators for new channel initiatives, translating data into clear summaries for internal stakeholders.
Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.
Cross-Brand & Cross-Functional Collaboration
Support acquisition growth across our brand portfolio—Acorns, Acorns Early, and GoHenry—with a focus on US-based performance.
Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.
Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.
3–5 years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience.
Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar).
Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions. Exposure to Marketing Mix Modeling (MMM) is a plus.
A data-driven mindset—you’re comfortable working with performance data and translating numbers into clear, actionable takeaways.
Strong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren’t afraid to modify your approach when the situation calls for it.
Clear written and verbal communication skills—you can summarize experiment results and share channel recommendations in a way that’s easy for stakeholders to act on.
Genuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren’t using yet.
A belief that your work is connected to something bigger—helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission.
You are not expected to have experience with every platform listed. If you’re passionate about Acorns’ mission and eager to grow in performance marketing, we encourage you to apply.
Competitive hourly rates
Talented and motivated team who care deeply about one another, our mission, and our customers
The rare opportunity to create a new world, solving big societal challenges through meaningful work
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.
The pay range for this position at commencement of employment is expected to be between $45/hour and $50/hour; commensurate with experience and qualifications. Company reserves the right to modify hourly rate at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visitwww.e-verify.gov.