Director of Marketing
•CitizenHybrid· 5h
📣 Marketing⏰ Full-time👔 Executive💰 $160k-210k🇺🇸 New York, USA
5h ago
Tax & Compliance·17 days ago
Ready to make travel easier for millions? Airalo is the world’s first and largest eSIM store, helping travellers stay connected seamlessly in over 200 countries and regions. We value empathy, ownership, and innovation, and trust our team to take initiative, put the customer first, and grow together while making a real impact every day.
Airalo’s fully remote Growth team is growing, and this is your chance to join a team where creativity runs wild. We empower our marketing geniuses to bring bold, innovative ideas to life. You’ll get to showcase the Airalo brand, excite travelers around the world, and experiment with the best marketing tech in the business, all while having the freedom to explore, create, and grow.
As Director of Retention at Airalo, you will own how we drive repeat usage, engagement, and long-term customer value. This role is about building a lifecycle system that drives real behavior, not just running campaigns.You will define how we activate users, bring them back, and increase frequency over time, owning retention as a system across CRM, Product, and Data, ensuring lifecycle is a core driver of revenue
Own retention as a cross functional system spanning CRM, Product, and Data
Define lifecycle strategy across activation, retention, engagement, and referral
Lead CRM channels end to end (push, email, in-app messaging, app inbox)
Define and drive Product requirements across onboarding, engagement, and lifecycle UX
Build and scale a lifecycle system that drives repeat usage and revenue
Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors
Design and run experiments across messaging, timing, journeys, and incentives
Partner with Data to define measurement frameworks, segmentation, and incrementality
Own how incentives (discounts, Airmoney, referrals) are used within lifecycle
Establish clear communication rules to avoid fatigue and overlap
Identify and prioritize the highest impact lifecycle opportunities
Translate insights into actionable changes across CRM and Product
10+ years in CRM, lifecycle, retention, or growth roles
Experience owning lifecycle strategy in a B2C or mobile-first company
Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.)
Proven ability to drive measurable improvements in retention, LTV, or repeat rate
Strong experimentation mindset (A/B testing, cohort analysis, incrementality)
Deep understanding of user segmentation and lifecycle journeys
Ability to work cross-functionally with Product, Data, and Growth teams
Strong analytical thinking with the ability to turn data into decisions
Experience in mobile apps, travel, or marketplace businesses
Familiarity with tools like Firebase, GA4, Adjust, or similar
Experience with loyalty programs, referral systems, or incentive design
SQL or technical background for working with data teams