The Strategic Marketing Manager will work alongside the Strategic Marketing and Sales team to develop and execute a comprehensive Account-Based Marketing (ABM) plan. This role is critical in driving the creation of a robust strategy that more effectively attracts and engages high-value enterprise accounts. The Strategic Marketing Manager will be responsible for coordinating integrated multi-channel marketing campaigns, ensuring alignment with business objectives, and contributing to the seamless execution of the strategic direction alongside strategic business partners within the organization.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties:
- Strategic Planning Partner with the Strategic Director to develop and refine a comprehensive ABM strategy that aligns with the organization's strategic goals. Conduct market research and competitive analysis to inform strategic planning and targeting of high-value accounts. Partner with the Strategic Accounts Team and
- Strategic ABM Specialists to ensure alignment and successful implementation of ABM strategies. Develop segment-specific strategies and ensure the integration of marketing innovation to drive engagement.
- Campaign Management Plan and execute multi-channel marketing campaigns in line with strategic objectives. Collaborate with cross-functional teams, including portfolio, digital campaigns, Brand/communications, Partnerships, and marketing operations, to ensure cohesive project delivery. Optimize marketing efforts by leveraging analytics to track campaign performance and implement improvements.
Team Collaboration and Leadership Work closely with the Strategic Director, Strategic - Sales and Strategic ABM Specialists to ensure a unified approach to Strategic Account objectives. Provide guidance and support to other team members, fostering a collaborative environment. Drive effective communication within the strategy team and cross-departmentally to align efforts and maximize impact.
- Performance Evaluation Monitor and report on the effectiveness of ABM campaigns utilizing data analysis to track success metrics. Collaborate with the Strategic Director and VP of Strategic Sales to refine and enhance strategy based on performance data and industry trends.
Minimum Qualifications:
- Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
- 5-7 years of experience in marketing, with a focus on strategic or account-based marketing.
- Experience in developing and implementing ABM strategies.
- Strong analytical, communication, and project management skills.
- Demonstrated ability to work collaboratively in a cross-functional environment.
Preferred knowledge, skills, and/or abilities:
- Experience working in healthcare marketing or with healthcare organizations.
Proficiency in marketing automation, ABM platforms, CRM platforms like Salesforce, and other relevant tools. - Proven ability to lead strategic marketing initiatives to drive business growth.
- Experience with data analytics and KPI tracking to inform marketing strategies.
- Strong leadership and team management skills
- Excellent communication, organizational and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations.
- Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques.
- Up-to-date knowledge of industry trends and best practices in strategic marketing and business development.
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
