Director of Growth Marketing, Remote

Director of Growth Marketing, Remote

Role Summary

The Director of Growth owns Alpha Lion’s full growth engine, integrating paid media, creative, CRO, and influencer strategy into a single, high-performance system. This role is accountable for driving efficient new customer acquisition, improving contribution margins, and compounding long-term customer value through disciplined experimentation and precise capital allocation.

You will build and scale a predictable, high-leverage growth machine powered by world-class creative, rigorous testing, and decisive budget allocation. Success means unlocking and scaling new acquisition funnels, offers, and traffic sources while ensuring every initiative drives measurable growth and strengthens brand equity over time.

Responsibilities

• Own and scale Alpha Lion’s paid media, creative process, CRO, and influencer strategy as one integrated growth system.
• Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
• Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
• Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
• Build and operate a disciplined testing roadmap that compounds performance over time.
• Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
• Maintain daily visibility into performance, acting decisively when results deviate from plan.

What Success Looks Like

• A scalable, predictable acquisition engine that reliably delivers profitable growth.
• Meaningful improvements in acquisition efficiency and contribution margins.
• New funnels, offers, and traffic sources successfully launched and scaled.
• Faster, more confident decision-making driven by clear performance visibility.

Who You Are

• You take full ownership of outcomes and operate with urgency and discipline.
• You think competitively and are motivated to build category leadership, not just incremental wins.
• You are deeply analytical, data-driven, and skeptical of assumptions.
• You move fast, test relentlessly, and raise the performance bar for yourself and others.
• You think like an owner, treating every dollar and decision as if it were your own.

Experience & Skills

• Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.
• Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.
• Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.
• Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.
• Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.
• Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.

Why Alpha Lion

Alpha Lion is a high-growth brand in the middle of meaningful scale — not theory, not “future potential,” but real momentum with a long runway ahead. This role reports directly to the CMO and sits at the center of how the business grows, giving you exposure to senior decision-making and ownership over one of the most important levers in the company.

You’ll be challenged daily to think bigger, move faster, and raise the bar as the business evolves. This is an environment for people who want to sharpen their craft, expand their scope, and grow alongside a company that is actively scaling. If you’re driven by learning velocity, accountability, and the opportunity to build systems that truly matter

Compensation:

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the world. The expected base rate for this position is $145,000- $ 180,000 (USD). Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.

Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!)

www.alphalion.com

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.