AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
- We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
- This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.
Key Responsibilities
- Relaunch and evolve AppFollow's ASO product
- Design and ship AI-agent and MCP-powered ASO workflows
- Prototype features yourself with AI tools to compress the test → learn → release loop
- Run product experiments and validate against real customer usage data
- Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
- Partner with engineering to take prototypes to production-grade
KPIs
- Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
- Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability
Experience
- 3+ years in product management in B2B SaaS — required
- Strong ASO/mobile marketing domain knowledge — required
- Hands-on experience prototyping & shipping with AI tools — required
- Mobile app or gaming industry experience — strong plus
- Remote startup experience, European time zone
Tools (must-have)
- AI: Claud Code/Codex/Cursor, MCP, AI agents
- Analytics: Amplitude, Metabase, SQL
- Design/specs: Figma, Jira/Confluence
- ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools
Skills
- Builder mindset — ships, doesn't just spec
- AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
- Data-driven, strong analytical and reporting skills
- Product discovery and experiment design
- Comfortable going 0→1 and evolving existing modules
Languages
- Fluent English (required)
- Russian, Spanish, Portuguese, or German (preferred)
What We Offer
- Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
- Global team across Europe, UK, US, and Brazil
- Conference participation in app, gaming, and ASO events
Benefits & Perks
- Equity options after probation
- Quarterly performance bonuses
- Annual team meetups and company all-hands offsite
- Monthly coworking budget
- Internal hackathons 2–3x per year
- Equipment support (laptop, home office)
Growth
- Direct CEO reporting and executive exposure
- Cross-functional work with Engineering, Product, Sales, and Customer Success
- Measurable impact on company growth
Hiring Timeline
