Associate Director, Engagement Strategy
•Avalerehealth· 22h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $120k-150k🇺🇸 USA
22h ago
Apply Digital·2 days ago
Role: We’re looking to bring on an Engagement Manager to join our growing Marketing Services team. In this role, you will manage a mix of strategic marketing programs and technically complex projects—including MarTech implementations, data audits, CDP integrations, mobile SDK setups, and data architecture work—partnering closely with cross-functional teams to deliver high-quality outcomes on time and within scope.
Acting as the primary liaison between clients and internal teams, you’ll translate client goals into actionable deliverables while ensuring strong alignment across strategy, execution, and performance. You will work at the intersection of marketing strategy and technical delivery, bridging the gap between our Marketing Services team and our Solutions Architect team when projects require deeper technical engagement.
This role is ideal for a technically-minded project manager or CSM who can navigate both strategic marketing programs and hands-on technical implementations—someone equally comfortable discussing lifecycle marketing strategy and scoping a CDP integration or mobile SDK deployment alongside a Solutions Architect.
Serve as the primary point of contact for clients, ensuring all deliverables are aligned to business goals, KPIs, and executed on time and at high quality.
Translate client goals into actionable marketing objectives, roadmaps, and measurable deliverables.
Lead cross-functional teams (developers, strategists, designers, and QA) to deliver integrated MarTech programs that drive measurable impact.
Oversee project execution across multiple workstreams, ensuring clarity in scope, timelines, priorities, and dependencies.
Track all work in project management tools, and partner with internal teams to ensure appropriate resourcing, balanced workloads, and on-time delivery of assets.
Maintain visibility into team capacity and allocation, partnering with Engagement Coordinators to ensure work is assigned based on availability, skillset, and priority.
Identify risks or roadblocks that may impact delivery, timelines, or quality, and proactively drive resolution plans with internal teams.
Monitor account health, ensuring work aligns with scope, timelines, and overall delivery expectations.
Support budget awareness and efficient delivery by aligning work to agreed scope and flagging potential over-servicing or misaligned effort.
Partner with clients and internal teams to continuously improve campaign performance through testing, insights, and optimization.
Manage technically complex engagements such as CDP implementations (e.g., Segment, Hightouch), mobile SDK setups (e.g., Braze), and MarTech data architecture projects, coordinating closely with Solutions Architects and engineers to ensure successful delivery.
Partner with Solutions Architects and the Technical Consulting team on projects that require deeper technical expertise, ensuring seamless coordination, clear scoping, and consistent client communication across both teams.
Translate technical requirements and implementation details into clear client-facing documentation, timelines, and status communications.
3–5 years of experience in a client management, account management, or project management role within a marketing, agency, or digital environment.
Experience managing client accounts or programs, with exposure to multi-channel or complex marketing initiatives.
Strong project management skills, with experience managing multiple projects or workstreams simultaneously.
Working knowledge of Marketing Automation platforms such as Iterable, Braze, or Salesforce Marketing Cloud, as well as familiarity with CDP or data integration tools such as Segment, Hightouch, or mParticle.
Understanding of audience segmentation, personalization, A/B testing, and campaign performance analysis.
Strong communication and client-facing skills, with the ability to build relationships and contribute to strategic discussions
Highly organized, adaptable, and proactive, with the ability to thrive in a fast-paced environment.
Demonstrated ability to manage technically complex projects, including MarTech implementations, integrations, or data architecture work, with a working understanding of how data flows across the MarTech stack.
Comfort engaging in technical conversations with engineers and Solutions Architects, and ability to translate technical concepts clearly to non-technical client stakeholders.
Has superior written skills, strong organization, and excellent communication and email etiquette.
Is a strong collaborator and relationship builder who thrives in a team environment.
Has excellent attention to detail and can synthesize information, break it down into clear tasks, and ensure nothing falls through the cracks.
Has experience working in project management tools (Asana, Monday, Jira, Trello).
Has experience working cross-functionally across multiple teams and stakeholders.
Is able to balance multiple priorities while maintaining quality and meeting deadlines.
Understands how to manage competing priorities across client expectations, team capacity, and delivery timelines.
Has hands-on familiarity with MarTech tools and a genuine curiosity about how technology powers marketing—comfortable enough to engage in technical discovery sessions, read integration specs, and ask the right questions alongside a Solutions Architect.
Has a background that spans both marketing strategy and technical project delivery—perhaps having previously worked as a Technical PM, marketing operations lead, or in a similar hybrid role.