If you were the Lifecycle Marketing Automations Lead now, here are some of the core activities you would be doing:

Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
Collaborating cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement
Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
Partnering with regionalized CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region-specific programming
Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimization
Leading a team to execute continuous improvement initiatives, with a focus on region-based optimizations and A/B tests
Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross-functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements

Here are some of the things you could be working on in the future:

Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
Expanding advanced personalization and automation capabilities across CRM channels

Are you our next Lifecycle Marketing Automations Lead?

You have a Bachelor’s degree in business, marketing, or communications or a related field
You have 6+ years’ experience in lifecycle marketing, CRM, or retention marketing
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
You have strong attention to detail
You have experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Figma)
You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
You are highly skilled in Figma, HTML, CSS, and UX design practices
You are always thinking in the shoes of the customer / consumer
You are always thinking of Arcteryx.com in a global, sustainable fashion; finding initiatives that work both globally and for the long term
You are innovative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are results-driven and have a passion for pursuing audacious goals

Compensation

A reasonable estimate of the pay range is CAD$94,000 - CAD$124,000.