Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
About the Role
We are looking for Frontend Software Engineer that will play a key role in shaping the user facing experience for our messaging platforms.
The Messaging Platform team is at the core of Attentive’s product, delivering high-volume, time-sensitive, personalized messages across SMS/RCS, Email, and Push. We build a resilient messaging platform that sends messages accurately, compliantly, and at scale, with outcome tracking that powers deliverability reporting, replay, and operational insight.
As a Frontend Engineer, you’ll collaborate with product managers, designers, and backend engineers to craft intuitive, performant, and accessible experiences.
What You'll Accomplish
- Build reusable, scalable frontend components and systems using modern frameworks and tooling
- Partner with designers and backend engineers to deliver seamless, performant, and visually compelling user experiences
- Drive architectural discussions and make technical decisions that ensure code quality, maintainability, and performance
- Support engineers through code reviews and collaboration
- Identify opportunities for UI performance optimization and improved developer efficiency
- Contribute to frontend best practices and shared component libraries across the organization
Your Expertise
- 3+ years of professional experience in frontend development, ideally building large-scale, production web applications
- Expert in React, TypeScript, JavaScript, and modern frontend build tools
- Strong understanding of frontend architecture, performance optimization, and accessibility
- Experience integrating with backend APIs and working in micro-frontend or service-oriented environments
- Experience with testing frameworks (Jest, React Testing Library, Cypress) and CI/CD workflows
- Curiosity, ownership, and a passion for delivering high-quality, user-focused software
What We Use
- Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS
- Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
- Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, AirFlow, Postgres, and Redis, hosted via AWS
- Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
- Our automation is driven by custom and open source machine learning models, lots of data and built with Python, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $135,000 - $175,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-AB2
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about
AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
