WordPress VIP is the world’s leading enterprise content management platform. We help the world’s leading companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.
As Senior Manager, Demand Generation at WordPress VIP, you bring deep functional craft in paid and lifecycle marketing, and run integrated programs end-to-end across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).
Your craft anchor is paid and lifecycle. Your deployment is flexible: some sprints you go deep on one industry where the business has a concentrated bet, others you run programs spanning three or four. You draw on a shared Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth on demand.
You’re one of three Strategists on a small, senior team, with each bringing deep craft in a different specialization. You’re T-shaped, AI-fluent, and genuinely strong with data. You bring serious depth in paid and lifecycle (acquisition, nurture, retention, expansion) and credible breadth across the rest of the integrated motion. You read a pipeline report, interrogate it, and decide what to do differently. You work with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t.
What you own
- Your craft anchor: Paid and Lifecycle: You lead the team's craft depth in paid acquisition (channel strategy, audience design, creative testing, attribution) and lifecycle (nurture, retention, expansion, reactivation). You raise the bar across the team’s work, not just inside your programs.
- Integrated programs, end-to-end: Always-on integrated programs that build pipeline across our priority industries. You connect brand, content, digital, partner, events, and lifecycle into coherent plays, owning each from strategy through ship and iterate. You design from the buyer back: who we’re reaching, what will move them, how we’ll know it worked.
- Opportunity-led plays: You spot and respond to revenue opportunities as they emerge: a major industry moment, an inbound surge, a competitive shift, a partner play. The Pipeline Council surfaces signals weekly; you mobilize with the right mix of channels and assets. Some sprints you anchor on one industry, while others you run programs spanning three or four. You flex without losing the thread.
- Working the intelligence layer: You pull industry depth from the layer rather than building it yourself, drawing on the vertical packs PMM produces and the agentic workflows that underpin each industry. You shape the layer by feeding back what you need: intelligence is only useful if the team using it makes it better. You use AI agents in your day-to-day workflow. Agents do the volume work; you do the judgment work.
- Cross-team operating: You work as part of a team of three peer Strategists plus Partner Marketing and Experiential. You split work by program, not territory, and cover for each other. You partner closely with Brand & Growth on shared programs, with KPIs agreed-to and prioritized each sprint at the program level. You feed intelligence into Sales and CS so the work compounds across the funnel.
What you bring
Craft
- Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. You will have run programs that moved pipeline.
- Deep specialization in paid media and lifecycle marketing. You have owned channels at scale, made data-driven optimization decisions, and built lifecycle programs that move retention and expansion metrics.
- Credible breadth across the rest of the integrated motion: content, digital, events, partners.
- Comfortable moving between strategy and execution. You can write the brief and ship the campaign.
AI fluency
- You actively use AI tools in your work today. Not as a novelty, but as infrastructure. You have a point of view on what AI does well, what it doesn’t, and where the human still earns the call.
- You’re comfortable briefing agents, reviewing outputs critically, and iterating prompts and workflows.
- You see AI as a leverage multiplier for senior marketers, not a threat to the craft.
Data fluency
- You read dashboards before meetings, not after. You can pull your own data, build your own views, and ask sharper follow-up questions than the report shows.
- You make decisions from data without being paralysed by it. You know when the data is good enough to move and when it’s not.You can tell the story behind the numbers in a way leadership will act on. What worked. What didn’t. What to do next.
How you operate
- Comfortable with ambiguity and re-prioritization. The model is built to flex: you flex with it.
- Strong collaborator. The team only works if peers genuinely partner, share, and trust each other.
- Bias to ship. Programs in market beat programs in planning.
- Curious about the industries you’ll work across. You don’t need to be a Media or BFSI expert on day one, but you need the appetite to get smart fast.
Qualifications
- Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. Track record of running integrated programs that move pipeline and revenue, not just produce activity.
- Deep specialization in paid media and lifecycle marketing. You’ve owned paid channels at scale and built lifecycle programs that meaningfully shifted retention or expansion metrics.
- Credible breadth across the rest of the integrated motion: content, digital, events, partner, ABM. You can run a multi-channel program even if a particular channel isn’t your craft anchor.
- Hands-on AI fluency. You use AI agents and LLM-based tools as part of your day-to-day workflow, have a clear point of view on what they do well and what they don’t, and can brief, review, and iterate on agent outputs at a senior level.
- Strong data fluency. Comfortable pulling your own data, building your own views, interrogating dashboards, and making sharp calls from imperfect inputs.
- Experience operating in environments that prioritize speed and re-prioritization over fixed annual plans. You’re comfortable with sprint cadences and shifting scope.
- Demonstrated ability to operate cross-functionally with Sales, Product Marketing, Brand & Growth, and Customer Success. You build trust with peers, not just deliverables.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
We’re only considering candidates based in North America at this time.
Compensation and Benefits
Salary range: $140,000 - $180,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
This isn’t your typical work-from-home job: we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-DNI
About Automattic
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