About Belong
We believe in a world where homes are owned by regular people, not corporations. Our mission is to provide authentic belonging experiences, empowering residents to become homeowners and homeowners to achieve financial freedom. We are building a scaled system of wealth creation for regular people through homeownership. We've survived Covid, the tech crash, and the toughest years of the capital markets. We are growing fast and we are AI First. Our 200+ Belongers are strong, curious, and extremely ambitious.
The Role
This is a builder role with direct P&L impact. You will own and scale the homeowner supply growth engine (across acquisition, onboarding, activation, and retention). You’ll be the GM of your own system, driving strategy and execution for a full-stack, AI-first funnel. You’ll ship fast, measure everything, and bring a growth obsession that matches our ambition.
You’ll work at the intersection of product, data science, design, marketing, and AI infrastructure. Your mission is simple: generate high-quality supply faster and more cost-effectively every month.
You'll be building an AI-native homeowner acquisition funnel.
- Conversational intake flows powered by LLMs that qualify, capture, and convert leads in real-time.
- Personalized onboarding experiences that adapt dynamically based on user attributes, preferences, and model predictions.
- Automated pricing, trust-building, and documentation flows that reduce friction and compress time-to-value.
- Predictive scoring and routing systems to prioritize the right leads, with the right incentives, at the right moment.
- Internal AI copilots that handle verification, follow-up, and workflow automation, freeing humans to do only what humans must.
- A scalable measurement framework across the funnel, with source attribution and model-driven forecasting.
Your Mandate
- Own strategy and execution for Belong’s homeowner funnel, from first click to full activation.
- Identify bottlenecks and explode them with product.
- Partner with leaders to deeply link paid acquisition with in-product performance, and ensure sales and operations can deliver on the promise of Belong.
- Define success metrics, instrument everything, and build dashboards that replace guesswork with precision.
- Write crisp PRDs, wireframe smart workflows, and ship frequently.
- Operate as both a strategic thinker and a tactical executor, you will lead and build.
What You Bring
- 2+ years of experience in product management with ownership over growth funnels, ideally in a B2C or marketplace company.
- You’ve driven CAC down, LTV up, and activation time down with product, not just marketing.
- You’ve shipped AI-powered product features and understand LLMs, embeddings, and prompt engineering.
- You’ve built experiments with rigor and made hard calls with imperfect data.
- You understand user psychology and can design onboarding flows that convert skeptics into champions.
- You communicate clearly, lead cross-functional pods, and get things shipped.
- You play to win.
What Success Looks Like In Year 1
- Homeowner acquisition costs are down, speed to activation is up, and conversion is accelerating.
- AI is integrated across the funnel, delivering measurable improvements in cost, quality, and experience.
- Experimentation velocity is high, insights are trustworthy, and every major decision has a clear metric trail.
- The growth engine is humming, and you’re in the driver’s seat.
Qualifications
- 2+ years of product management experience, preferably in consumer marketplaces or high-growth startups
- Demonstrated success driving growth initiatives in customer acquisition and retention
- Experience working across the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue)
- Strong understanding of UX principles and ability to turn concepts into high-fidelity wireframes and designs.
- Proven ability to lead cross-functional teams in a fast-moving, ambiguous environment
- Excellent communication, collaboration, and stakeholder management skills
- Familiarity with experimentation frameworks and statistical methods
- Experience integrating or working with AI technologies to enhance product capabilities
- Entrepreneurial mindset with a bias for action and a focus on delivering value quickly
- And you're pithy.
Who You Are
You don’t want to maintain someone else’s system, you want to build your own. You’re competitive. You run toward outcomes, not away from problems. You are customer-obsessed but ruthless about the business. You think in feedback loops. You crave autonomy and accountability. You’ve been underestimated before, and you’re not done proving people wrong.
You want to build a lasting product, and you know growth is where the game is won or lost.
