Associate Director, Engagement Strategy
•Avalerehealth· 22h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $120k-150k🇺🇸 USA
22h ago
Binance·2 months ago
Role Overview
We are looking for a data-driven and commercially minded Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.
This role goes beyond performance marketing — it is about building sustainable, compliant growth engines in a market where trust, regulation, and user education are critical.
You will own the end-to-end growth funnel, from first touch to active trader, while balancing efficiency, brand, and regulatory constraints.
Own the Full Growth Funnel
Drive performance across:
Acquisition (new users)
Activation (KYC → first trade)
Retention (repeat usage)
Identify drop-offs and optimize conversion at every stage
Build and continuously refine AU-specific growth playbooks
Performance Marketing & Channel Optimization
Manage and optimize key channels:
Paid media (Google, Meta, programmatic)
Affiliates & referral programs
SEO / landing page optimization
Work closely with global teams to adapt strategies to AU constraints
Focus on quality users, not just volume
Campaign Strategy (Compliance-First)
Design campaigns that drive growth while staying within:
Regulatory requirements
Internal compliance guidelines
Shift away from “hype-led” campaigns → value-led, education-driven growth
Develop localized messaging that builds trust and credibility
Data, Insights & Experimentation
Own key growth metrics:
CAC
Conversion rates (KYC, first trade)
Retention / activity rates
Run structured experiments (A/B testing, funnel optimization)
Translate data into clear, actionable insights
Product & Cross-Functional Collaboration
Work closely with:
Product teams (UX, onboarding flows)
PR & brand (message alignment)
Community & events (offline → online conversion)
Ensure growth efforts are fully integrated, not siloed
Local Market Intelligence
Develop deep understanding of:
Australian user behavior
Competitive landscape (local exchanges, fintech apps)
Banking/payment constraints
Be the local voice of the user in growth decisions
Experience
4–7+ years in growth, performance marketing, or product marketing
Strong experience in Australia market
Experience in crypto, fintech, or high-growth tech companies preferred
Proven ability to manage full-funnel growth, not just top-of-funnel
Skills
Strong analytical skills (comfortable with data, dashboards, attribution)
Hands-on experience with paid media & growth tools
Understanding of conversion optimization & user psychology
Ability to balance short-term performance vs long-term brand
Mindset (Critical for AU Market)
Pragmatic, not hype-driven
Thinks in systems and scalable growth loops
Strong judgment in a regulated / sensitive environment
Comfortable operating with constraints and ambiguity
High ownership — acts like a business owner, not a channel manager