21GRAMS- Associate Creative Director, Art
•Realchemistry· 13h
🎨 Design⏰ Full-time🎯 Lead / Principal💰 $160k-190k🇺🇸 Boston, USA
13h ago
Bobbie·about 14 hours ago
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
The Role
Bobbie is seeking a strategic, highly collaborative Creative Content Lead to serve as the bridge between marketing strategy and creative execution.
The Creative Content Lead will be responsible for developing a comprehensive understanding of Bobbie's content ecosystem and continuously identifying opportunities to adapt, repurpose, and re-express existing content in ways that support channel-specific goals while maximizing the impact of our investments.
Working closely with Marketing and Growth leaders, this role translates marketing priorities, positioning, campaign strategies, audience insights, and business objectives into cohesive content plans and outputs that can be activated across channels.
A critical component of this role is leading Bobbie's cross-functional content coordination process. The Creative Content Lead will facilitate weekly content strategy and editorial planning meetings, aligning stakeholders around our messaging priorities and their creative expressions, and ensuring those messages are coordinated across channels effectively.
This role manages a team of writers and video editors and oversees the development of messaging, copy, educational content, video content, and campaign assets across the marketing ecosystem.
The ideal candidate is equal parts strategist, editor, creative leader, and operator. They are skilled at turning complex marketing priorities into clear content systems, inspiring creative teams, and ensuring exceptional execution across every consumer touchpoint.
Daily Responsibilities
Content Ecosystem & Editorial Leadership
Content Strategy & Planning
Team Leadership & Operations
What We Would Like You To Have
Success In This Role
Success in this role means that every customer-facing team at Bobbie is working from aligned content priorities, that branded content is tailored appropriately for each channel and audience, and that marketing strategies consistently translate into effective creative assets that drive business results while strengthening the Bobbie brand.
You’re inspired by our core values:
Compensation and Benefits:
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF/Bay Area, Seattle, NYC): $166,500
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $150,000
Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $141,500
Benefits
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.