Director, Strategic Communications – Product
•WesterndigitalHybrid· 18h
📣 Marketing⏰ Full-time👔 Executive🇺🇸 San Jose, USA
18h ago
Bobbie·2 days ago
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
We’re looking for an Interim Marketing Director to step in and steer Bobbie’s brand marketing while our Marketing Director is on maternity leave. This is a hands-on leadership seat, not a placeholder. You’ll own our biggest brand initiative of the period, keep the marketing engine humming across channels, and be the connective tissue between brand, growth, and retail. You are experienced enough to make the final call in the room, and you bring energy, taste, and culture to everything you touch.
To be clear about scope: this role does not run performance marketing and does not own direct media budget. Your job is brand leadership, strategy, and cross-functional orchestration—setting the direction and making sure the right work ships on time and on brand.
Co-lead our flagship product initiative, bringing deep product marketing craft to a CPG launch. Specifically, you’ll:
Keep the broader marketing function moving with clarity and momentum:
Own brand channel execution of Black Friday / Cyber Monday —bringing the campaign to life in a way that feels unmistakably Bobbie.
Serve as the primary point of contact between brand marketing and the growth marketing team and the retail team—keeping strategy, timing, and messaging in sync across all three.
You’ll guide and support the following without micromanaging—setting direction, gut-checking the work, and empowering owners to run:
This is a fixed-term role covering a maternity leave of roughly six months. It’s remote-friendly. Note that this role does not carry direct media budget responsibility and does not run performance marketing—the focus is brand leadership and cross-functional strategy.
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.