As the Outbound Growth Lead at Cache Ventures, you will spearhead the outbound pipeline-building initiatives for both our company and our portfolio companies. Your role will involve leveraging multiple channels, experimenting with messaging, and targeting buyer personas within our Ideal Customer Profile (ICP) to continuously build and refine our pipeline. Success in this position requires a passion for applying first principles thinking to develop and implement innovative outbound growth strategies in a market saturated with generic cold outreach campaigns. Utilizing AI, automation tools, and your own expertise, you will aim to construct a pipeline that is 3-5 times larger than that of a typical SDR team.
Responsibilities
- Leverage AI and automation to create highly personalized and relevant outreach campaigns to generate high-quality sales qualified leads and booked meetings.
- Launch and test new outbound campaigns every week.
- Master tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Zapier, and more.
- Smartly utilize multiple data sources, like intent data, website analytics, and more, to optimize campaign performance and drive strategic decisions.
- Collaborate with marketing to produce compelling copy and assets tailored to diverse buyer personas across mid-market and enterprise segments.
- Outreach to potential partners and influencers in the industry to amplify our reach and impact.
- Collaborate on growth strategy across the company, share funnel metrics regularly, and be a liaison between sales and marketing.
- Maintain rigorous budgeting and forecasting for all outbound growth activities.
- Excellent verbal and written communication skills.
- Intelligent with strong analytical problem-solving skills.
- Operate with complete autonomy, requiring minimal to no supervision.
