About the role
As the Consumer Communications Lead for North America, you’ll be responsible for scaling Canva’s brand across one of our most important markets. Sitting within the Global Communications team, you’ll lead proactive consumer storytelling to build awareness, adoption, and advocacy for Canva through strategic media relations, cultural moments, and editorial placements across the outlets creators, professionals, and businesses read, watch, and listen to.

You’ll shape how millions of people see, understand, and talk about Canva, building a consistent drumbeat of stories and conversations that strengthen our brand and cultural relevance across the region. Partnering closely with our North America CMO, you’ll elevate Canva’s profile in market, drive compelling consumer narratives, and ensure Canva is part of the conversations that matter. You’ll also support internal communications across the region.

What you’d be doing in this role

• Driving proactive consumer storytelling: You’ll develop and execute communications strategies, campaigns, messaging, and pitches that generate consistent and impactful consumer coverage, keeping Canva part of the cultural conversation.

• Building Canva’s consumer profile in market: You’ll grow awareness, adoption, and advocacy for Canva through strategic media relations, editorial storytelling, and creative campaigns across the outlets creators and professionals read, watch, and listen to.

• Leading cultural and trend-driven moments: You’ll partner with the broader Marketing team to identify and capitalise on cultural moments, seasonal opportunities, and viral conversations to ensure Canva remains timely, relevant, and top of mind.

• Developing strong media relationships: You’ll build trusted relationships with reporters, producers, creators, and influential voices across broadcast, print, digital, online, podcast, and emerging platforms.

• Creating news and data-led storytelling opportunities: You’ll build and scale a timely, data-driven storytelling program using on and off-platform data to uncover compelling narratives, trends, and creator stories that resonate with media and audiences.

• Leading local press events and brand activations: You’ll create virtual and in-person media events, experiences, and activations that bring Canva to life and create opportunities for media, creators, and partners to engage directly with our products, community, and leaders.

• Driving regional internal communications: You’ll partner closely with global and regional teams to bring key internal events, messages, and moments to life across North America, while supporting local leaders to communicate clearly and effectively both internally and externally.

• Supporting global communications initiatives: As part of Canva’s broader Global Communications, you’ll also support corporate, product, enterprise, executive, and people communications initiatives as needed, helping amplify major company moments, launches, announcements, and narratives across the North American market.

You’re probably a match if you have...

• 10-15+ years of experience at high-growth consumer brands, preferably in creativity, lifestyle, or technology industries.

• A deep understanding of what makes news in an ever-changing media landscape.

• Proven ability to develop and implement communications strategies, campaigns, messaging, and pitches that proactively and consistently secure positive press coverage, particularly with consumer and lifestyle media outlets.

• A solid list of media relationships at traditional and emerging consumer outlets across broadcast, print, online, and digital.

• Experience partnering with senior leaders and spokespeople, including preparing them for media interviews, speaking opportunities, and high-profile external moments.