Company Overview:
This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.
Summary of the Role:
We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients
Campaign Strategy and Planning:
- Develop comprehensive media buying strategies tailored to client goals and objectives.
- Conduct market research and competitive analysis to inform campaign strategies.
- Create media plans and budget allocations based on client requirements and industry trends.
Campaign Management:
- Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.
- Implement keyword research and audience targeting strategies to enhance campaign performance.
- Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.
- Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.
- Generate regular performance reports and insights to share with clients and internal teams.
- Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.
Client Communication:
- Serve as the primary point of contact for clients regarding Google Ads campaigns.
- Provide strategic recommendations and updates on campaign performance and progress.
- Collaborate with clients to understand their needs and align campaign strategies accordingly.
Collaboration and Coordination:
- Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
- Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
- Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.
- Budget Management:
- Monitor and manage campaign budgets to ensure effective allocation and spending.
- Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.
