Meta Media Buyer – Affiliate Marketing
Employment Type: Full-Time / Remote
Industry: Affiliate Marketing / Performance Marketing / DTC
About the Role
We’re seeking a high-performance Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is ideal for someone who thrives on data, moves fast, and knows what it takes to profitably scale offers with $10K+/day in ad spend.
You’ll take full ownership of campaign architecture, creative testing, and optimization strategies to consistently drive results across Meta platforms (Facebook + Instagram).
Key Responsibilities
- Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer
- Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)
- Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages
- Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS
- Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager
- Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed
- Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution
- Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities
