Associate Director, Engagement Strategy
•Avalerehealth· 22h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $120k-150k🇺🇸 USA
22h ago
Close·13 days ago
Since 2013, we've been building a CRM that gets out of the way and helps teams sell more, faster. No manual data entry, just communication-first sales software designed to help SMBs succeed and scale.
We're bootstrapped and profitable - that means we answer to our customers and play by our rules. We're proud of our ~100 person, 100% remote team focused on building Close so that no small, scaling business fails because it can't figure out sales.
Close has 11,000+ paying customers, our product wins head-to-head against some of the biggest players in the CRM market… and almost no one knows we exist. Our first ever Agentic Growth Marketing Lead will be the one to change that.
In this role, top of funnel and conversion are yours. You’ll be both the strategist and the executor. You’ll make the bets and you’ll implement them, with agents doing real work for you and automations running in the background. The scope and ownership are possible now because of what real operators can do with AI.
You’ll report to our SVP of Marketing and join our small, skilled Marketing team of seven.
All-in on the demand problem. You think about how customers find products, how they decide to buy, and with the same frameworks a great PM brings to a feature. Demand and conversion are your products. You instrument, ship, watch the data… and then ship again.
AI-powered. You have AI tools running parts of your workflow autonomously. You can talk through which models or tools are the right (or wrong!) choice for any genre of problem. You can show off the workflow you shipped or the thing that’s breaking right now. The way you operate today wouldn’t have been possible two years ago and you definitely won’t operate the same way two months from now either.
Obsessed with organic and how discovery is changing. You have opinions about what SEO looks like in a world where people search in ChatGPT and Claude. You've thought about LLM optimization. You've experimented with video, social, or community-driven distribution - not just search and paid.
A holistic thinker. You’re laser focused on CAC, LTV, payback. You’ve got opinions on how channel strategy connects to landing page experience and see the website as one connected system with one foot in acquisition and the other in the product.
An operator with a builder instincts. You’ve started something - a company, a side project, a thing you ran for a few years. Succeeded? Failed miserably? We’re indifferent. What we care about is that you were accountable to the results and that you bring that same ownership lens to everything you’ve worked on since.
Backed by 5-8+ years in B2B SaaS growth, marketing, or as a founder. You've done something like this at a company that looks a little like Close - a product people love, a lean team, or a market where you have to earn every bit of attention. Bonus points if you were there early and helped build the growth motion before there was a playbook!
Treat demand as the product you are building. Define what you are optimizing, what the leading indicators are, what the experiments queue looks like. Run the function the way a good PM runs a product surface - hypotheses, instrumentation, weekly shipping, postmortems on what did not work.
Pick the channels worth betting on, build them, and iterate. We don't have an astronomical budget, but this is a moment where smarts can out-savvy deep pockets, and Close has the raw stuff to pull it off; we have a product people love, content worth distributing, and an org that's already deeply AI-forward. For the right person, this is all the kindling you'll need.
Own top-of-funnel traffic and care about what happens after. Your primary metric is getting more of the right people to Close's website and product. The "the right people" are those who convert to trials and eventually pay. You'll partner with the Product Growth team to ensure a smooth and successful handoff from website to product.
Run the experiments. Channel selection, ad copy, landing pages, video, social, partnerships, product-led loops. You are setting them up, monitoring the data, and sharing the learnings.
Prove it's working. Traffic up. Trials up. Paid subscribers up. You'll build the reporting to show what's not working and what is.
Competitive compensation including an organization-wide goal-based bonus
Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you'll receive 2 extra PTO days.
80% Work Option: Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
Paid Parental Leave for primary and secondary caregivers
Sabbatical: After 5 years with the team, you're eligible for a 1 month paid sabbatical
Healthcare (US residents): Medical, Dental, Vision with HSA option, Dependent care FSA
401k (US residents): We match 6% contributions with immediate vesting
Build a house you want to live in - Examine long-term thinking and action
No BS - Practice transparency and honesty, especially when it’s hard
Invest in each other - Build successful relationships with your coworkers and customers
Discipline equals freedom - Keep your word to yourself and others
Strive for greatness - Constantly challenge yourself and others
Listen to our CEO and Founder, Steli Efti, tell the story of Close’s journey in the $0-30m Blueprint.
Watch our culture video from our 2023 team retreat in Milan. Every year our entire team gathers in person to build connection, foster cross-functional collaboration, and have fun. In 2026, we’re headed to Barcelona, Spain!
Explore our product. Check out a demo!
We ask a few role-specific questions as part of our application process. These questions are designed to help us learn more about you from the start so please answer each question thoughtfully. We see this as an opportunity to get to know you beyond your resume.
We use AI tools daily at Close and expect candidates do too. In evaluating your application, we aim get a sense for you - the way you think, how you communicate, the work you've done. Applications that read as fully AI-generated will not be considered.
Regardless of fit, you can expect to hear back from our team with an update on the status of your candidacy.
If you progress to the interview process, you’ll receive a full outline of the role-specific interview process in your first touchpoint with us. We do our best to make the hiring process clear and human.