About the Role

Location: Remote, United States

Role Type: Full-Time

Reporting to: Chief Product Officer

Total Compensation: $180,000 - $230,000

• Base salary: $135,000 - $175,000
• Total compensation includes base salary plus a guaranteed monthly supplement

CodePath is proving the model for economic mobility at scale, serving tens of thousands of students annually, primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth, we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-native workforce.

The Director of Growth will lead CodePath from 40,000 students served to 100,000 annual enrollments. CodePath's platform, curriculum, and alumni network are under-leveraged growth assets. This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral, activating alumni and student word-of-mouth at scale, and layering on paid and outreach channels where they accelerate what's already working organically.

On the product side, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn students into advocates. On the marketing side, this role sets the channel strategy, manages the paid media budget, and makes data-driven decisions about where to invest and what to cut. On the outreach side, it means overseeing a centralized, digital-first system that reaches faculty, advisors, and academic champions at scale through HubSpot automation and AI-assisted personalization.

This is a strategic player-coach role reporting to the Chief Product Officer, with direct leadership visibility and real autonomy. You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows.

The right candidate is an analytically rigorous, AI-native growth leader, someone who designs systems, runs structured experiments, and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator.

Key Activities

Product-Led Growth

• Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured

• Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel

• Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect

Channel Strategy & Acquisition

• Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle

• Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies

• Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance

• Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners

Experimentation, Data & Operations

• Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions

• Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy

• Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales

• Define growth metrics and KPIs, own reporting to the senior leadership team

Qualifications

Required

• Product-led growth + growth marketing experience. 4–8 years in growth, ideally in a startup or high-growth environment. You've owned both in-product growth mechanics (referral, activation, re-engagement) and traditional acquisition channels (paid, email, outbound). You've built growth systems from scratch

• Community and network-driven growth. You've built or scaled referral programs, ambassador networks, or community-led growth loops

• Data and experimentation rigor.. You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis. You use experimentation platforms and product analytics tools to run structured tests

• AI-forward. You've used AI to scale content production, personalize outreach, or automate growth workflows. You see AI as a force multiplier for a small team

• Strategic but hands-on. You set direction and you execute. You don’t wait for a large team or perfect information to get things done

Preferred

• Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source)

• Experience in EdTech, higher education, or workforce development

• Familiarity with university partnership cycles, faculty decision-making, or academic champion programs

• Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition

• Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture

• Ability to communicate with multiple audiences. You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders

• Experience managing or mentoring a small marketing or growth team

• Commitment to CodePath’s mission to advance economic mobility through education

Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Director level position at an annual base salary of $135,000 to $175,000. Total compensation is $180,000 to $230,000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Full-Time Employee Benefits:

This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program

• Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection

• Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)

• Professional Growth: $1,000 annual professional development stipend and home office setup support

• ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt

• Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings