Lead Product Marketing Manager
•Goodparty· 15h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $156k-185k🇺🇸 USA
15h ago
Codepath·4 months ago
CodePath is the largest educator of college computer science students in the country. We've trained over 40,000 students from 1,000+ universities, and our partners include Amazon, Google, and other leading technology companies. We've spent nearly a decade training the next generation of technical talent, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.
We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.
We believe technical skill is the fastest way to turn raw talent into real opportunity. We train the engineers the AI era runs on, building toward millions of learners, hundreds of millions in revenue, and billions in economic impact. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, this is the place to build it.
About the Role
Location: Remote, United States
Role Type: Full-Time
Reporting to: Director of Growth
Compensation: $110,000 to $150,000 per year
The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.
You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.
This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.
Key Activities
Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)
Qualifications
Required
Outreach and lifecycle execution: 5+ years running high-volume email or outbound campaigns. You’ve built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume
Systems-oriented: You build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them
Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don’t need a data analyst to interpret your own results (although they are here to support heavy lifting)
AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You’re curious about what’s possible and not waiting to be told
Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread
Preferred
EdTech, enrollment marketing, or higher education outreach background
Experience with university audiences: faculty, department chairs, career center staff, academic advisors
Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works
HubSpot certification or deep hands-on experience building sequences and workflows
Commitment to CodePath’s mission to advance economic mobility through education
Compensation
CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.
Full-Time Employee Benefits
This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance.