About Coins EU
Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU.
Role Summary
As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.
Key Responsibilities
- Market Strategy & Expansion
- Define and execute Coins EU’s go-to-market strategy for key EU countries
- Identify and prioritize market opportunities across user segments (retail, OTC, merchant)
- Support expansion into new jurisdictions in alignment with product and compliance readiness
- Business Growth & Partnerships
- Drive user acquisition and retention through localized campaigns and partnerships
- Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations
- Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users
- Operational Execution
- Oversee daily operations in the region, ensuring high service quality and efficiency
- Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience
- Track and report on KPIs, market performance, and operational bottlenecks
- Leadership & Representation
- Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)
- Act as a cultural and strategic bridge between EU operations and global HQ
- Lead, mentor, and grow a local cross-functional team as needed
Requirements
- Based in the EU with authorization to work in the region
- 5+ years of leadership experience in fintech, digital assets, financial services, or tech
- Proven track record in launching or scaling products across EU markets
- Familiarity with European financial services regulation and competitive landscape
- Excellent interpersonal and stakeholder management skills
- Fluent in English; additional EU languages are a strong plus
Preferred Qualifications
- Background in commercial operations, business development, or general management
- Experience in crypto exchanges, digital wallets, neobanks, or payment systems
- Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure
- Experience building and leading distributed teams
