Senior Marketing Manager
•RoverHybrid· 11h
📣 Marketing⏰ Full-time⭐ Senior💰 $139k-183k🇺🇸 USA
11h ago
Colibrigroup·21 days ago
At Colibri Group, culture is at the heart of everything we do! Our values of Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve.
SimpleNursing, part of Colibri Group’s Healthcare ecosystem, helps nursing students succeed in school, prepare for the NCLEX, and confidently begin their careers. Through engaging content, innovative learning tools, and a deep understanding of the nursing student journey, we meet learners where they are and help them reach the finish line.
We’re looking for a strategic, hands-on Senior Growth Marketing Manager, SEO & Lifecycle to help more nursing students discover SimpleNursing, engage with our content, convert into customers, and stay connected throughout their learning journey.
This is a senior individual contributor role with no direct reports focused on three connected areas of growth: SEO and organic discovery, lifecycle marketing, and website and conversion optimization.
You will develop strategies and personally bring them to life. One day you may be digging into Google Search Console and GA4 to identify an organic search opportunity. Another day you may be building or refining an automated lifecycle journey, analyzing a landing page, or launching a conversion experiment.
We are looking for someone who is comfortable getting deep into the details. You should be able to identify an opportunity, explain what the data is telling you, personally work within the platforms to execute or optimize the solution, measure the outcome, and determine what should happen next.
You will partner closely with Product, Paid Media, Creative, Analytics, Engineering, and external specialists. Collaboration is important, but this role maintains clear ownership of its channels and outcomes. You will not simply develop strategies for others to execute.
If you enjoy combining strong channel expertise with broader growth thinking, working directly within marketing platforms, experimenting thoughtfully, and seeing a clear connection between your work and the students we serve, we would love to meet you!!
What You’ll Do
What You’ll Bring
Tools You May Use
Experience with every tool below is not required. We are most interested in your ability to learn quickly, work directly within marketing platforms, and use data to make thoughtful decisions!!
Why You’ll Love Working Here
We Encourage You to Apply
You may not check every preferred box, and that is okay!! Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization can all translate well to this role.
However, recent hands-on experience across SEO, lifecycle marketing, and website and conversion optimization is core to this position.
This role is designed for someone who is currently comfortable operating as a hands-on individual contributor. If your recent experience has primarily involved managing teams, coordinating projects, overseeing agencies, or developing strategies that others execute, this may not be the right opportunity.
If you enjoy identifying opportunities, digging into the data, working directly within the platforms, executing the work, analyzing what happened, and determining what to do next, we would love to hear from you!!
Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.