Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
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The Impact of a Sr. Manager, User Group Program at Coupa:
We are seeking a Senior Manager, User Group Program to own the evolution and operationalization of our global user group program. In this role, you will be responsible for: managing a small team to support our existing virtual and in-person user group events, leading the full implementation of Bevy to build a new, scalable program where meetings are led by customers, for customers, and overseeing the ongoing operations of user groups on Bevy post go live
What You'll Do:
- Program Strategy & Leadership
- Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives.
- Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused “user groups”
- Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar.
- Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle.
- Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed.
- Platform Implementation & Management
- Lead the ground-up implementation of the Bevy platform, from configuration to full-scale launch and ongoing administration.
- Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
- Oversee the day-to-day optimization of the platform to ensure operational excellence.
- Community & Chapter Leader Management
- Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
- Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events.
- Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.
- Events & Content Execution
- Manage the entire event lifecycle of both virtual and in-person events, ensuring a consistent and engaging experience for all participants.
- Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions.
- Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.
- Measurement & Optimization
- Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact.
- Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
- Prepare and present regular reports to senior leadership on program performance and strategic recommendations.
What You Will Bring to Coupa:
- Bachelor’s Degree in Business, Marketing, Communications, or related discipline is required.
- 8+ years of experience in user group program management or strategic program management within a high-growth B2B SaaS or B2B technology company.
- Proven ability to lead a team and scale a program's impact through effective delegation and personnel management.
- Demonstrated experience in a hands-on program management role, with the ability to lead a complex, multi-phase project from concept to completion.
- Experience with the Bevy platform, including implementation and administration, is a plus.
- Exceptional project management, prioritization, and attention to detail, with the ability to manage multiple initiatives simultaneously.
- Proficiency in tools such as Salesforce, Marketo, Tableau, Goldcast, or other similar platforms.
- A deeply customer-centric mindset with a passion for building inclusive and diverse communities.
- Excellent communication and collaboration skills, with a proven ability to influence and align diverse stakeholders, including senior executives.
- Strategic thinker with the ability to thrive in a fast-paced, ambiguous, and evolving environment.
The estimated pay range for this role is $128,000 - $166,500
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
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