Senior Market Researcher
•HubSpot· 2d
📣 Marketing⏰ Full-time⭐ Senior💰 $112k-168k🇺🇸 USA
2d ago
Deliveroo·3 days ago
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.
Integrated Marketing France orchestrates major marketing moments, brand initiatives and local activations, working closely with central functional teams.
The Senior Integrated Marketing Strategy & Planning Manager translates central marketing direction, France business priorities, and consumer and performance insights into an integrated 360° marketing plan tailored to the French market. They bring local and central expertise together, make prioritisation recommendations, coordinate delivery and measure the plan’s effectiveness against Deliveroo France’s marketing and business objectives.
This is a hybrid role, based in Paris.
Analyse business priorities, performance data, consumer insights and previous campaign results to identify opportunities and risks for the French market.
Lead France quarterly planning, from kick-off through approval of priorities, objectives and the calendar.
Translate central direction and French market needs into one coherent integrated 360° marketing plan.
Develop prioritisation recommendations and trade-off scenarios based on expected impact, capacity, investment and dependencies.
Partner with the relevant teams to define campaign objectives and KPIs, then feed campaign learnings into future plans.
Act as PMO for key marketing moments, including Back-to-School and Black Friday, and build the overarching narrative.
Bring local and central teams together around a shared delivery plan and build integrated timelines.
Lead the localisation of global campaigns and align media plans with the mix defined by Brand Marketing, ensuring they are tailored to the French market.
Coordinate local campaigns and partner activations with the Promo & Partnerships teams.
Clarify ownership, dependencies, decision dates and success criteria; resolve friction and escalate issues requiring a trade-off decision.
Track deliverables, analyse gaps against objectives and the France brief, and run coordination check-ins.
Maintain campaign documentation and prepare the memos required for decisions and trade-offs.
Ensure legal requirements and local market considerations are reflected.
Consolidate visibility over marketing investment, identify gaps or constraints that could affect the plan, and facilitate trade-off decisions with budget owners.
Run campaign reviews with Measurement teams, analyse results and turn learnings into recommendations for future plans.
Consolidate and prioritise French market feedback for the Creative team, coordinate deadlines and ensure deliverables meet the France brief. The Creative team retains ownership of creative development and approval.
Act as the day-to-day point of contact for agencies on execution, deliverables and planning.
Coordinate major brand partnerships, such as Top Chef, with the Promo & Partnerships teams, media owners and relevant partners.
Works across multiple functional teams without direct authority over most contributors, leading through influence.
Distinguishes what can be resolved independently from what requires escalation, and arbitrates competing local and central priorities.
Maintains visibility through one shared, up-to-date campaign calendar that serves as the reference point for all stakeholders.
Success in this role depends equally on the quality of relationships and the quality of organisation.
Strategic thinking, intellectual curiosity and business orientation, with the ability to understand complex topics quickly and connect marketing choices to market priorities and objectives.
Data fluency and strong analytical skills to interpret performance, challenge assumptions and make recommendations.
Integrated marketing planning and complex programme management, from setting priorities through 360° campaign execution.
Stakeholder management and influence in a matrix environment, with the ability to simplify complex topics and communicate effectively with senior stakeholders.
Prioritisation, trade-off decision-making and operational rigour, including risk anticipation, agency management and dependency management.
5–8 years of experience in integrated marketing, marketing planning, marketing strategy or marketing programme management, either client-side or in an agency.
Demonstrated experience turning business priorities and performance data into plans, trade-off scenarios and marketing recommendations.
Experience orchestrating 360° campaigns in a matrix environment, working with local teams, central teams and agencies.
Strong understanding of the main marketing levers, their contribution to business and brand objectives, and the French market.
One integrated 360° France marketing plan, aligned with business priorities and recognised as the reference point by local and central teams.
Data-driven recommendations and trade-off decisions based on expected impact and available capacity.
Clear campaign objectives and KPIs, with results analysed and applied to future plans.
Coherent 360° campaigns delivered without major surprises and with risks anticipated.
Local execution that contributes to Deliveroo France’s marketing and business objectives.
Clear stakeholder visibility on priorities, risks, decisions and results.
This role offers unique exposure to Deliveroo France’s strategic marketing challenges, working directly with local leadership and central functional teams. It provides a strong platform for progression into broader Integrated Marketing responsibilities.
Our Global Structure
Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!