Associate Director, Video & Programmatic Acquisition
•Thrive Market· 11h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $145k-165k🇺🇸 Playa Vista, USA
11h ago
Docker·about 15 hours ago
Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout.
We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default.
Docker ships a new product or major feature constantly, and the Integrated Campaigns team is the engine that makes sure the world knows about it. This is not a role for people who like predictable quarters. Launches shift overnight, messaging pivots fast, and priorities realign. The people who thrive here are the ones who find that energizing.
As Staff Integrated Campaigns Manager, you own the full lifecycle of high-impact demand generation campaigns end to end, without hand-holding. You sit at the intersection of day-to-day execution, campaign strategy, and cross-functional orchestration, and you own webinar programs from concept through post-event nurture and ROI reporting. You have strong opinions on lead scoring models, you can spot issues with attribution, you understand how Marketo speaks to Salesforce, and you build campaigns that span the full funnel.
This is the right-hand seat to the Head of Integrated Marketing Campaigns. When the head of function is unavailable, you are the one in the room: you know what matters, what questions to ask, and how to get things done across a fast-moving, cross-functional organization. You report to the Head of Integrated Marketing Campaigns within Growth Marketing and execute on strategy set with Growth Marketing leadership, partnering daily with Product Marketing, Product Management, Web, and Marketing Operations.
Success is measured the way the business measures it: pipeline and revenue impact, not activity metrics. You own outcomes, not a volume of tasks. You make data-driven decisions in real time, speak fluently to the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities beyond standard definitions, and defend pipeline quality over vanity metrics. You build scalable, repeatable campaign frameworks that absorb Docker’s monthly launch cadence without losing quality or speed, and you keep programs current with where Docker’s product and positioning actually are. You can walk into an exec briefing, represent the Campaigns function with credibility, and walk out with a clear plan.
Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions, adjusting course rapidly when plans change (and they will).
Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership, owning end-to-end programs spanning email, third-party sponsorships, event support, nurtures, webinars, and content development.
Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting.
Architect and refine lead scoring models in Marketo, partnering with Marketing Operations to ensure scoring reflects true buying signals and feeds a clean, qualified pipeline.
Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops built in.
Act as a senior stakeholder representative in high-stakes cross-functional planning; communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences clearly and confidently.
Partner deeply with Product Marketing to translate technical product narratives into campaign messaging that resonates with developer, DevOps, and enterprise buyer personas.
Develop and enforce scalable, repeatable campaign frameworks that absorb Docker’s monthly launch cadence without losing quality or speed.
Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce; surface insights fast and act on them faster.
Manage agency relationships and external vendors, driving accountability on deliverables and timelines.
Mentor and support more junior campaign team members, modeling the standard for what great campaign work looks like at Docker.
7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a portfolio that shows measurable pipeline and revenue impact, not just activity metrics.
Marketo expertise is required, not preferred. You have built programs from scratch, managed lead scoring frameworks, built nurture streams, and can troubleshoot a Marketo flow without calling ops. Marketo certification is a strong plus.
Deep expertise in funnel metrics (real knowledge, not AI-enhanced). You can speak to the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities and pipeline beyond standard definitions.
Sophisticated lead scoring understanding: behavioral vs. demographic scoring, MQL thresholds, and how scoring models connect to sales handoff quality.
Webinar campaign ownership. You have run the full program, not just promoted it, from platform setup (Zoom Webinars, ON24, or equivalent) through post-event nurture, turning attendees into pipeline.
Strong executive presence. You have presented campaign strategy and performance to senior leadership, held your own in high-stakes conversations, and can synthesize complexity into crisp recommendations.
Demonstrated ability to operate in a high-velocity environment with monthly launch cycles, shifting priorities, and tight timelines. You do not wait for perfect information to move.
Exceptional written communication. You write campaign copy that converts and executive summaries that do not need editing.
Experience with Google Analytics, Salesforce, and a modern martech stack. You know how data flows from campaign touch to closed-won deal.
Cross-functional fluency. You have worked alongside Product, Product Marketing, Web, and Sales teams and know how to get alignment without authority.
Developer or technical audience marketing experience is a significant differentiator. Understanding how to market to engineers, DevOps practitioners, and technical decision-makers matters enormously here.
Bonus: you have marketed developer tools, open-source software, or infrastructure products; built ABM programs alongside broader demand gen; contributed to a campaign playbook others adopted; or worked somewhere that ships so fast the quarterly plan was outdated by week three, and thrived anyway.
Immerse in Docker’s product, buyer journey, enterprise ICP, and the current campaign portfolio, martech stack, webinar program, and agency relationships.
Audit the Marketo instance, the lead scoring model, and campaign-to-Salesforce attribution; identify what is producing qualified pipeline, what is not, and where the funnel leaks.
Build working relationships with the Head of Integrated Campaigns, Product Marketing, Product Management, Web, Marketing Operations, and the campaigns team.
Engage with the upcoming monthly launch calendar and take ownership of the next webinar program.
Own and ship webinar programs end to end against the launch calendar, with clear pipeline targets and a post-event nurture motion in place.
Stand up or refine the lead scoring model in partnership with Marketing Operations so scoring reflects true buying signals and improves sales handoff quality.
Build and run multi-touch campaigns for the next Tier 01 product launch, with clean attribution and an optimization loop.
Establish a reporting cadence that ties campaign performance to pipeline and revenue, and represent the Campaigns function confidently in cross-functional and exec reviews.
Deliver against the full-year campaign contribution to pipeline, with attribution you can defend across sourced and influenced pipeline.
Run a repeatable campaign framework that absorbs Docker’s monthly launch cadence without losing quality or speed.
Operate as the trusted right hand to the Head of Integrated Campaigns, stepping in for the function in exec and cross-functional settings.
Mentor junior campaign team members and raise the bar for what great campaign work looks like at Docker.
Docker does not offer visa sponsorship for this role.
Perks
Freedom & flexibility; fit your work around your life
Designated quarterly Whaleness Days plus end of year Whaleness break
Home office setup; we want you comfortable while you work
16 weeks of paid Parental leave (after 6 months of employment)
Technology stipend equivalent to $100 USD net/month
PTO plan that encourages you to take time to do the things you enjoy
Training stipend for conferences, courses and classes
Equity; we are a growing start-up and want all employees to have a share in the success of the company
Docker Swag
Medical benefits, retirement and holidays vary by country
Remote-first culture, with offices in Seattle and Paris
Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.
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