Role Description
Dropbox is looking for an accomplished brand writer.
The role sits on our newly centralized Writing Team within Comms and Brand, which is responsible for the quality, consistency, and excellence of writing across the company. This person will play a key role in how Dropbox shows up in the world—refining and scaling our brand voice across the homepage, brand campaigns, and other high-impact brand experiences. They’ll also help evolve our product naming process.
As part of their role, they’ll collaborate closely with leaders and teams across the company—including Brand Marketing, Brand Studio, Integrated Marketing, Communications, PMM, Engineering, and Legal—to ensure content is clear, engaging, and aligned with our brand. They’ll serve as a strategic partner in elevating the craft and consistency of writing across Dropbox, helping to define how our voice connects with customers everywhere we show up.
Responsibilities
- Write display copy for highly visible brand surfaces, including the Dropbox homepage and other critical landing pages.
- Develop editorial assets across formats (video and audio scripts, display copy, longform customer stories) in partnership with creative, design, and production teams.
- Contribute to brainstorms, campaign development, and broader brand storytelling across channels.
- Scale and evolve Dropbox’s brand voice, including leading product naming strategy and process.
- Edit and elevate copy from internal teams and freelancers to ensure clarity, consistency, and creative excellence.
- Uphold a high bar for craft, ensuring all writing reflects Dropbox’s voice and strategic goals.
Requirements
- 10+ years of brand and editorial copywriting experience across tech companies, creative agencies, or media environments
- 2+ years in an editorial role (e.g., journalism, magazine writing, or narrative content) with strong storytelling judgment
- A simple, fresh writing style and a track record of elevating the quality bar for brand writing
- A portfolio that shows both conceptual range and precise craft, including homepage/display copy and longform editorial
- Experience leading complex writing initiatives and collaborating with cross-functional teams and senior leaders
- Ability to translate complex or technical topics into clear, accessible language
- Familiarity with shaping brand voice and contributing to product and feature naming, with an understanding of naming systems and constraints
Preferred Qualifications
- Experience in magazine journalism
- Prior ownership of brand voice development or governance within a large organization
- Experience leading or contributing significantly to product and feature naming, including presenting territories and navigating legal/linguistic constraints
- Experience shaping and scaling a brand voice across multiple teams or channels
- Experience working within a centralized creative, brand, or writing organization
- Comfort collaborating across brand, marketing, comms, design, product, and legal teams
- Experience building naming frameworks, taxonomies, or messaging systems
Compensation
