About Energy Exemplar
In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.
Our impact is global and is being recognized across the industry. Some of our recent accolades include:
- SaaS Company of the Year (2025) – Global Business Tech Awards.
- Environmental Impact Award (2025) – E+E Leaders Awards.
- IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
- Finalist: Platts Global Energy Awards (2024) – Grid Edge category
- Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
- Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.
How We Work
Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.
We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.
Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.
About the Position
We are seeking a Web Experience and Operations Manager to serve as the end-to-end owner of Energy Exemplar’s website as a critical marketing and business channel. This role is responsible for ensuring the website is optimized to support business goals, including demand generation, brand positioning, and user experience.
The ideal candidate will proactively identify opportunities for improvement, prioritize and manage web initiatives, and make strategic recommendations based on performance data, evolving search trends (including AI-driven search), and company priorities.
This role partners cross-functionally with Marketing, Product, Sales, HR, and executive stakeholders to ensure the website reflects company strategy and delivers measurable impact.
Website Strategy & Optimization
- Operate as a self-directed owner of the website, proactively identifying opportunities and driving improvements with minimal oversight
- Own the website roadmap, aligning priorities with business goals and strategy
- Continuously evaluate website performance, structure, and user experience to identify issues and opportunities for improvement
- Make data-driven recommendations to improve conversion, engagement, and user journeys
- Own search intelligence, including keyword and prompt research across traditional and AI-driven search (SEO, AEO, GEO), translating insights into actionable recommendations that guide content development
- Establish and maintain templates, frameworks, and best practices to enable content teams to create search-optimized, high-performing content
Search & AI Discoverability Optimization:
- Own search performance as a core business outcome, driving improvements in visibility, traffic quality, and conversion from both traditional and AI-driven search channels
- Track and analyze website performance metrics to inform optimization decisions
- Monitor and improve website visibility across both traditional search results and AI-generated answers, including platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews
- Implement technical SEO best practices, including site architecture
Website Operations & Performance
- Monitor and troubleshoot website functionality and performance
- Ensure the reliability, security, and performance of the website, coordinating with internal teams and external vendors as needed
- Oversee website hosting, domain management, and infrastructure considerations, ensuring alignment with business needs and best practices
- Maintain website health, including software, plugin, and theme updates, backups, and data integrity
- Proactively identify and resolve errors, broken experiences, and performance issues
- Oversee CMS management (e.g., HubSpot), including governance, page creation, and updates
- Implement and maintain structured data (schema markup) to improve search visibility and support inclusion in AI-generated results
- Establish and enforce website governance standards, ensuring consistency, quality, and alignment across all updates
User Experience (UX) & Accessibility:
- Own UX decisions for the website, identifying and resolving usability issues
- Evaluate and improve user journeys, page structure, and site navigation to support conversion and engagement goals
- Ensure fast loading times and a smooth user experience
- Ensure the website meets accessibility standards (WCAG), proactively identifying and remediating gaps
- Partner with designers or developers on larger UX initiatives when needed, while being capable of executing smaller improvements independently
Project Management & Prioritization
- Manage the website backlog and prioritize initiatives based on business impact
- Define project scopes, timelines, and success metrics
- Coordinate cross-functional stakeholders and ensure timely execution
- Lead major web initiatives (e.g., redesigns, structural updates, migrations)
- Balance competing requests and push back when needed based on priorities
- Own delivery of web initiatives end-to-end, ensuring timelines, quality, and business outcomes are met
Communication & Collaboration:
- Serve as the primary point of contact for all website-related initiatives
- Interface with stakeholders across Marketing, Product, Sales, HR, and Leadership
- Translate business needs into web requirements and recommendations
- Confidently communicate recommendations and trade-offs, including to senior stakeholders
Candidate Requirements & Qualifications
- Strong understanding of web design, development, and best practices
- Experience with content management systems (CMS), such as HubSpot
- Experience leveraging HubSpot CMS capabilities (e.g., HubDB, HubL) to enable scalable, structured, and dynamically generated website content
- Proficiency in HTML, CSS, and JavaScript
- Demonstrated experience with SEO and working knowledge of AI-driven search paradigms (AEO/ GEO), including structured data implementation
- Experience with web analytics tools, such as Google Analytics, Google Search Console, HotJar, Semrush, Screaming Frog and Looker Studio
- Strong problem-solving and troubleshooting skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Bachelor's degree in a related field (e.g., web development, information technology, marketing) or equivalent experience
- Experience owning and optimizing a website as a business-critical channel
- Demonstrated ability to make strategic, data-driven recommendations
- Strong project management and prioritization skills
- Experience implementing structured data (schema markup)
- Experience working cross-functionally and interfacing with senior stakeholders
- Demonstrated ability to operate autonomously and make sound decisions independently
Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.
Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with us.
