Director of Marketing
•CitizenHybrid· 13h
📣 Marketing⏰ Full-time👔 Executive💰 $160k-210k🇺🇸 New York, USA
13h ago
Ennoble Care·about 2 months ago
About Us
Ennoble Care is a mobile primary care, palliative care, and hospice service provider with patients in New York, New Jersey, Maryland, DC, Virginia, Oklahoma, Kansas, Pennsylvania, and Georgia. Ennoble Care’s clinicians go to the home of the patient, providing continuum of care for those with chronic conditions and limited mobility. Ennoble Care offers a variety of programs including, remote patient monitoring, behavioral health management, and chronic care management, to ensure that our patients receive the highest quality of care by a team they know and trust. We seek individuals who are driven to make a difference and embody our motto, “To Care is an Honor.” Join Ennoble Care today!
Regional Growth Director
Fully Remote / Hybrid Remote in an Ennoble Care Office Location
Reports to: Regional Vice President or Chief Growth Officer
Position Overview
Ennoble Care is seeking experienced Regional Growth Directors to lead our House Calls and/or Hospice Growth Teams (community liaisons) in our different regional markets. This leadership role focuses on managing and developing our liaison teams, building strategic relationships in regional, enterprise, and referral growth, and driving data-driven growth performance through robust reporting and analytics. The successful candidate will recruit, train, and manage growth team members (liaisons) to expand our market presence and drive sustainable revenue growth.
Key Responsibilities
Growth Team Management
• Recruit, hire, and onboard growth professionals (community liaisons) to build referral partnerships.
• Develop comprehensive training programs for new and existing growth staff on services, target markets, and growth methodologies.
• Implement performance management systems, including goal setting, regular coaching, and performance reviews.
• Establish territory assignments and coverage models to optimize market penetration.
Regional & Enterprise Growth Relationship Development
• Build and maintain strategic relationships with regional health systems, medical groups, and enterprise clients.
• Develop partnerships with Medicare Advantage plans, Medicaid managed care organizations, and commercial insurance providers.
• Cultivate relationships with senior living communities, assisted living facilities, and continuing care retirement communities.
• Establish connections with physician practices, specialty clinics, and hospital discharge planning teams.
• Represent Ennoble Care at regional healthcare conferences, medical society meetings, and industry events.
Growth Analytics & Performance Reporting
• Oversee growth reporting and analytics functions with support from the data analytics team.
• Utilize key performance indicators (KPIs) and dashboards to track marketing team performance, pipeline health, and conversion rates.
• Analyze market trends, referral patterns, and competitive intelligence to inform strategic decisions.
• Create regular reporting cadences for executive leadership on growth performance, market opportunities, and growth projections.
• Implement CRM systems and growth tracking tools to optimize lead management and follow-up processes.
Revenue Growth & Performance Management
• Drive consistent achievement of quarterly and annual revenue targets for the region.
• Recommend pricing strategies and contract structures that ensure profitable growth.
• Monitor market trends, competitive landscape, and customer feedback to inform strategic decisions.
• Collaborate with clinical leadership to ensure service delivery capabilities align with growth commitments.
Cross-Functional Collaboration
• Partner with Clinical Operations to ensure seamless service delivery and client satisfaction.
• Work closely with Marketing to develop lead-generation campaigns and growth-enablement materials.
• Coordinate with Finance on contract terms, pricing models, and revenue recognition.
• Collaborate with Quality and Compliance teams to maintain regulatory adherence and clinical standards.
Qualifications
Required Experience
• 7+ years of growth leadership experience in hospice or house calls, home health, assisted living, long-term care, or skilled nursing facilities.
• Home-based medical services or hospice experience strongly preferred.
• Proven track record of recruiting, training, and managing growth teams.
• Experience in performance management, coaching, and professional development of growth professionals.
• Demonstrated success building relationships with healthcare executives, medical directors, and facility administrators.
• Background in post-acute care settings and understanding of referral-based business models.
Industry Expertise
• Deep knowledge of house calls or hospice service delivery models and market dynamics (ideal).
• Understanding of hospice, home health, assisted living, skilled nursing, or long-term care growth processes and referral patterns.
• Familiarity with Medicare, Medicaid, and managed care reimbursement for home-based services.
• Knowledge of healthcare regulations affecting hospice or home-based medical practices and provider operations.
• Experience with senior living communities, continuing care retirement communities, and post-acute care facilities.
Education: Bachelor's degree, MBA, or advanced degree in healthcare administration, business, or related field preferred
Travel: This role will require travel to Ennoble Care markets to recruit, train and market with employees.
Full-time employees qualify for the following benefits:
All employees qualify for these benefits:
Candidates must disclose any current or future need for employment-based immigration sponsorship (including, but not limited to, OPT, STEM OPT, or visa sponsorship) before an offer of employment is extended.
Ennoble Care is an Equal Opportunity Employer, committed to hiring the best team possible, and does not discriminate against protected characteristics including but not limited to - race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.