About the role

AI can write a lot of things. It can't replace good taste, genuine curiosity, or the instinct to know what will make someone stop and pay attention. That's what we're looking for.

We're looking for a Senior Scriptwriter who thinks like a journalist and converts like a performance marketer. Someone obsessed with the question: what's the angle that makes this actually interesting? This role is focused entirely on digital and creator channels — influencer scripts, allowlisting concepts, YouTube, TikTok, and podcasts — and is for someone who understands that a great hook isn't just a sentence, it's a philosophy.This role reports into the Creative Director of Paid Social.

Duties and Responsibilities:

• Concept and write scripts for influencer and allowlisting campaigns, YouTube, TikTok, and podcast integrations — from brief through final delivery
• Develop original creative territories and angles that push beyond what's already running and find new ways to make Ethos feel urgent and worth people's attention
• Show up to UGC shoots and help bring concepts to life on the day — you're not just handing off a script, you're in the room making it better
• Collaborate closely with the CD of Paid Social, video editors, and performance marketing to understand what's working and use those insights to inform what to write next
• Use AI fluently as part of your concepting and writing process — generating ideas at volume, exploring new territories, and iterating fast without losing the quality filter
• Stay current on platform trends, creator culture, and what's resonating across TikTok, YouTube, and podcast channels
• Write with a performance lens: every script should have a clear hook, a compelling narrative arc, and a reason to act

Qualifications and Skills:

• 6+ years of experience writing for digital channels, with a strong portfolio spanning influencer scripts, UGC concepts, YouTube, TikTok, and branded podcast content
• You think like a journalist with a beat — you know how to find the angle that makes something genuinely interesting and you're always scanning for it
• Deep understanding of direct response and performance creative — you know the difference between a hook that stops the scroll and one that drives conversion, and you can write both
• Experience at UGC or influencer shoots — you're comfortable on set and know how to adapt in the moment when the script needs to change
• Fluent in AI tools for concepting, ideation, and writing — you use them to generate at scale and iterate fast, but your taste is the filter
• Strong understanding of platform culture across TikTok, YouTube, and podcasts — you write for the channel, not just the brief
• Ability to generate a high volume of concepts without losing creative sharpness
• Collaborative and fast-moving — you work well with editors, directors, and performance teams and don't need a lot of hand-holding to deliver

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/