About the role

We're looking for a Social Media Manager who thinks like a journalist with a beat. Someone who is constantly scanning culture, spotting the moment, and knows exactly how to make a brand show up in a way that feels native, human, and worth people's time. This isn't a role for someone who manages a content calendar and calls it done. It's for the rare creator-strategist who can build a social presence from the ground up, help make content that actually connects, and grow two brands in a category that's never been done this way before.

This role reports into the Director of Creative Strategy and sits at the intersection of organic social, creative production, and cultural fluency.

Duties and Responsibilities:

• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
• Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
• Identify and monitor KPIs per platform and use them to sharpen your approach over time
• Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
• Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube.
• Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
• Edit with expert-level fluency in CapCut and other mobile-first social editing tools
• Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
• Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
• Help to identify, source, contract, brief/script UGC and influencers to partner with
• You are comfortable writing copy, both long form and short
• Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
• Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine.
• Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
• Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
• Stay current on how social platforms and AI tools are evolving and factor that into how we show up

Qualifications and Skills:

• 3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
• You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what's worth acting on
• Expert-level CapCut and mobile editing skills — you can take raw footage and turn it into something scroll-stopping without a full production team
• Strong copywriter with a natural, platform-native voice — you write like a human, not a brand. You’re comfortable with both long for copy and short form
• Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube — you know what performs and why on each, and you stay current
• Comfortable and confident on camera when needed
• AI-forward: you're already using AI tools in your workflow and can show examples of what that looks like in practice
• Highly organized and self-directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
• Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
• Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $105,000 - $185,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/