What we're looking for

Evolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints — blog posts, emails, social ads, help articles — often all at once.

We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role — roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch — and being the person who delivers it.

What you'll do

Build and operate our AI content engine (~60% of your time)

• Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and more
• Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates
• Evaluate, onboard, and optimize AI content tools as the landscape evolves
• Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale

Own brand standards and enable the team (~20% of your time)

• Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources
• Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently
• Review and QA contractor and AI-generated output before it publishes

Show up as the creative when it counts (~20% of your time)

• Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the difference
• Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve
• Set the creative standard for what "great" looks like at Evolve

What makes you a great fit

• 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite)
• Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style
• A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make
• Strong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself
• Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery

Bonus points

• Experience with AI agent workflows or multi-agent content systems
• Hospitality, travel, or marketplace industry background

Compensation

For this role our salary range is $110,000 to $135,000 depending on relevant experience. Compensation for this role may vary to reflect local market conditions