Experian Consumer Services looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.

This is a Hybrid, London-based role (40% in the office) reporting to the Head of CRM Data & Operations

 

What You'll Do

• Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
• Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
• Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
• Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
• Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
• Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
• Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.

• Proven experience in CRM and B2C campaign management, with a strong grasp of customer lifecycle marketing.
• Hands-on experience with a CRM tool such as Salesforce Marketing Cloud, Journey Builder, and dynamic content.
• Proficiency in HTML for email focused on design and accessibility
• Data-drive – you love using insights to improve targeting, segmentation, and performance.
• Familiarity with tools like Taxi for Email, Litmus, and SFMC.
• AI literacy

Benefits include:-

• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more!
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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