Senior Product Marketing Manager
•12Twenty· 4h
📣 Marketing⏰ Full-time⭐ Senior💰 $126k-180k🌍 Worldwide
4h ago
Fieldguide·5 months ago
About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
About the Role:
We are seeking a dynamic and experienced Senior Product Marketing Manager to join our fast-growing marketing team. This role will be pivotal in shaping our product messaging, enabling our sales team, and creating compelling content for our demand generation campaigns. The ideal candidate will have a strong background in B2B SaaS marketing and a proven track record of driving successful marketing initiatives.
What You'll Do:
Product Positioning, Messaging & GTM:
Have a clear understanding of ICP, customer pain points
Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops).
Translate product capabilities into clear customer benefits and outcomes.
Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging.
Develop competitive differentiation and category-level storytelling
Partner with Product to scope launches (tiers, goals, success metrics).
Build and execute GTM plans including internal enablement, external messaging, and customer comms.
Coordinate cross-functional execution across Product, Sales, Marketing, and CS.
Ensure launches drive awareness, adoption, and measurable impact.
Equip the sales team with the tools and resources they need to effectively sell our products.
Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team.
Drive pricing and ROI strategy and enablement for the sales team.
Train sales teams on product features, benefits, and how to effectively sell the product.
Deeply understand customer needs, jobs-to-be-done, and buying triggers.
Conduct customer interviews, win/loss analysis, and market research.
Synthesize insights into actionable recommendations for Product and GTM.
Track industry trends in audit, assurance, advisory, and compliance.
About You:
5+ years of product marketing experience at leading AI or B2B enterprise software organizations.
Proven track record of developing and executing successful product marketing strategies.
Storyteller with excellent written and verbal communication skills.
Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral.
A self-starter who is comfortable with both defining and executing product marketing strategy from beginning to end.
Bonus Points:
Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards.
Prior experience marketing to accounting or other professional services firms is preferred.
Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance.
Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content.
More about Fieldguide:
Fieldguide is a values-based company. Our values are:
Fearless - Inspire & break down seemingly impossible walls.
Fast - Launch fast with excellence, iterate to perfection.
Lovable - Deliver happiness & 11 star experiences.
Owners - Execute & run the business with ownership.
Win-win - Create mutual value & earn trust for life.
Inclusive - Scale the best ideas with inclusive teams.
Some of Our Benefits Include:
Competitive compensation packages with meaningful ownership
Unlimited PTO
401k
Wellness benefits, including a bundle of free therapy sessions
Technology & Work from Home reimbursement
Flexible work schedules