Senior Media Planner (Integrated)
•Wpromote· 6h
📣 Marketing⏰ Full-time⭐ Senior💰 $75k-90k🇺🇸 USA
6h ago
Field Nation·about 13 hours ago
Who we are:
Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us.
Why is this role important to Field Nation?
The Senior Content Specialist is a skilled B2B content producer who executes against a defined content strategy to drive awareness, credibility, and demand for Field Nation. Reporting into the Marketing Services function in Bangladesh and working closely with the Product Marketing & Content team, this role produces high-quality Tier 2 content — customer case studies, blog posts, email campaigns, ebooks, landing pages, and demand assets — that brings Field Nation's brand narrative to life and supports revenue marketing goals.
Field Nation's Content & Editorial Manager owns brand voice, editorial standards, Tier 1 content (thought leadership, brand POV, executive messaging), and content governance. The Senior Content Specialist operates within that framework, owning a high volume of additional content that directly supports the US marketing and sales teams.
Content Production
Write and publish the monthly email newsletters, owning ideation, structure, copy, and on-time delivery in coordination with the Product Marketing team.
Produce customer case studies end-to-end: conduct interviews with Field Nation users, extract measurable business outcomes, and write polished narratives that demonstrate real-world impact.
Write blog posts that support our product investments, build credibility and drive organic traffic – researching topics, developing angles, and producing content that speaks to field service operations leaders.
Support the Revenue Marketing team with conversion-focused content: display ad copy, landing page copy, email campaign sequences, and other assets that capture prospect interest and move them through the funnel.
Produce 1-pagers, social content, and supporting content assets as needed to support campaign launches and Product Marketing initiatives.
Research field service market trends, buyer pain points, and competitive dynamics to bring credible context to everything you write.
Quality & Standards
Write with strict adherence to Field Nation's brand style guide and editorial standards, maintaining consistency in voice, tone, and terminology across all content types.
Partner with the Content and Product Marketing teams to ensure all content is accurate, on-message, and aligned to approved positioning before publication.
Perform ongoing audits to identify content that needs updating due to positioning changes, product updates, or compliance requirements, and make those changes.
Operations & Performance
Manage your own production schedule: track assignments, hit deadlines consistently, and communicate proactively when priorities shift or timelines are at risk.
Track content performance against engagement and traffic benchmarks; share your perspective on what's working and what isn't, and recommend optimizations.
Use approved AI tools to improve efficiency while maintaining the human oversight and editorial judgment that Field Nation's content standards require.
8+ years of content marketing or editorial experience within B2B SaaS companies that sell to enterprise or mid-market buyers and whose products and content primarily target English-speaking markets (US, UK, Canada, Australia, or similar). Not developer tools, consumer apps, or small-business-focused products.
A portfolio that includes published customer case studies and long-form content written for a senior B2B audience (VP, Director, or C-suite). Applications without writing samples will not be considered.
Demonstrated ability to research and write about complex technology topics for a non-technical business audience.
Experience conducting customer interviews and translating business outcomes, operational complexity, and technical context into clear, credible narratives.
Strong project management skills: ability to manage multiple concurrent content assignments, hit deadlines in a fast-moving environment, and maintain quality under volume.
Comfort working within a defined editorial framework (brand voice standards, style guides, content governance processes) and producing work that meets that bar without close supervision.
Exceptional written English: clear, concise, and purposeful, with the ability to adapt tone and register to the content type and audience.