Associate Director, Paid Social - B2B EXPERT - Remote
•Dept· 9h
📣 Marketing📝 Contract🎯 Lead / Principal💰 $108k-145k🌍 Worldwide
9h ago
Flock Safety·about 13 hours ago
Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people.
We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter.
With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself.
Reporting to the Paid Search Manager, this role is for a digital marketer who thinks in audiences first and channels second. You will own paid media execution across a growing mix of channels, with deep expertise in paid social and genuine fluency across the broader digital landscape. You will execute against audience-first strategies, bring platform-level expertise that sharpens how we invest, and push back when the data says we should be somewhere new. This role supports three distinct business verticals -- Law Enforcement, Commercial, and Community Safety -- each with its own audience and buying cycle. Our buyers operate in long, complex sales cycles, and you will understand how paid media supports every stage of that journey, not just the bottom of the funnel.
Execute and optimize paid media campaigns across channels including Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with paid social as your primary area of depth.
Maintain working knowledge of paid search and how it fits into the broader channel mix; able to navigate search platforms and contribute meaningfully to cross-channel planning.
Develop audience segmentation strategies that align channel selection, creative, and messaging to buyer personas and funnel stage, starting with where the audience is.
Manage daily campaign operations including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking.
Collaborate with agency or contractor partners on day-to-day execution where applicable, ensuring quality, alignment, and performance accountability.
Build and maintain a structured testing framework across creative, audiences, placements, and bidding strategies, with documented hypotheses and results that feed back into strategy.
Proactively evaluate emerging channels and ad formats; bring a data-backed case for new investment areas rather than defaulting to familiar channels.
Stay current on platform changes, new ad products, and industry trends. Maintain active relationships with platform reps to surface new opportunities and early access to betas.
Serve as the quality bar for paid media creative. Partner with brand and creative teams to ensure every asset is on-brand, accurate, and built to perform in channel.
Write strong creative briefs that give creative teams what they need: audience context, funnel stage, channel specs, and the message or proof point behind the ask.
Maintain an active creative testing cadence with documented performance feedback looped back into future briefs.
Stand up new paid media channels and vendor relationships so they are ready to activate when the audience strategy calls for them.
Document campaign processes, naming conventions, and operating procedures that make the paid media function faster and easier to scale.
Own campaign tracking and reporting across all active channels with full-funnel visibility, and translate performance data into clear, actionable recommendations for cross-functional partners and leadership.
5+ years of hands-on paid media experience in B2B, with a proven track record managing budgets across multiple digital channels including Meta, LinkedIn, and Google, and a genuine range beyond those core platforms.
Deep expertise in Meta Ads and LinkedIn Campaign Manager, including audience targeting, Conversions API, lead gen forms, retargeting, and advanced bidding strategies.
Experience working in long, complex B2B sales cycles; understands how paid media supports the full buying journey, not just demand capture.
Audience-first approach to channel strategy: starts with where the audience is and builds the channel mix around that, rather than defaulting to familiar platforms.
Proven ability to build and execute a structured testing framework, with documented hypotheses, clear measurement, and results that inform ongoing strategy.
Strong creative briefing skills; able to translate campaign objectives and audience insights into clear, channel-specific direction for creative teams, including across formats such as static, video, carousel, and lead gen.
Strong analytical skills with the ability to interpret performance data across the full funnel and translate findings into actionable recommendations.
Clear communicator who can translate paid media strategy and performance into business language for demand gen, product marketing, sales, and leadership audiences.
Self-directed and organized; manages multiple priorities across campaigns, verticals, and stakeholder groups without needing to be managed, and proactively brings recommendations forward rather than waiting to be told what to improve.
Treats the paid media program like an owner -- brings ideas forward, takes initiative, and is as invested in the outcome as anyone on the team.
Genuinely curious about what is next in digital advertising; follows platform changes, tests emerging formats, and builds the case for new channel investments.
Experience with ABM platforms and intent-based targeting.
Familiarity with CTV, podcast advertising, or content syndication as part of a broader media mix.
Familiarity with programmatic platforms such as StackAdapt or equivalent DSPs.
Salesforce reporting experience and understanding of marketing attribution models.
Experience with creative analytics tools (Motion, SuperAds, or equivalent) or AI-assisted tools for creative ideation and performance analysis.
Platform certifications across relevant paid media channels.
Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown that women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90-day plans and believe that good days lead to good weeks, which lead to good months. This is a preview of the 90-day plan you will receive if hired as a Paid Media Manager at Flock Safety.
The first 30 days are about understanding before acting. Before you touch a single campaign, you will build a deep understanding of our products, audiences, and three business verticals. Your manager will coordinate all meetings and grant platform access before day one -- you will not be chasing down tools or introductions on your own.
Week 1: Product and audience immersion -- PMM documentation, product pages, DG meetings across all three verticals, leadership introductions, and Gong call reviews.
Week 2: Structured walkthroughs with your manager of the full paid media program -- evergreen tactics first, then active campaigns -- mapped by audience and funnel stage. Operational meetings with web, lifecycle, and marketing ops.
Weeks 3 and 4: Full cross-channel audit through the audience and funnel lens. Creative audit completed. Prioritized creative refresh roadmap built, approved, and first briefs submitted to agency. Testing framework proposed with two specific tests identified.
By 60 days you are operating with real ownership. Refreshed creative is in market. Tests are live. The paid media program for one audience has been fully restructured across channels with clear funnel stage alignment.
First refreshed creative assets in market before day 60, with performance data accumulating.
Full cross-channel restructure completed for one audience, with the process documented as a repeatable template.
Two structured tests live with hypotheses documented and results being tracked.
Repeatable creative QA framework established -- no ad ships without going through it.
By 90 days you own the paid media program with confidence and have a clear point of view on where we go next. You will present a 90-day recap to your manager covering what you have built, what has moved, and what you would prioritize in the next quarter. Your manager will share it upward -- this is your moment to show what you have accomplished.
Cross-channel restructure applied to remaining audiences using the template built at 60 days.
Measurable full-funnel impact demonstrated across upper-funnel engagement, mid-funnel conversion, and bottom-funnel efficiency.
Second round of creative briefs submitted based on first round performance data. Creative refresh is now a running cadence.
90-day testing and channel expansion roadmap presented, including at least one new or underutilized channel recommendation with a clear rationale.
90-day recap presented to manager, ready to share with leadership.
In this role, you’ll receive a starting salary between $97,500 and $125,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.
🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
💻WFH Stipend: $150 per month to cover the costs of working from home.
📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
🏠Home Office Stipend: A one-time $750 to help you create your dream office.
If an offer is extended and accepted, this position requires the ability to obtain and maintain Criminal Justice Information Services (CJIS) certification as a condition of employment. Applicants must meet all FBI CJIS Security Policy requirements, including a fingerprint-based background check.
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.
Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to [email protected]