Performance Marketing Manager
•KOHO· 6h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $115k-130k🇨🇦 Canada
6h ago
Foundry for Good·3 months ago
Be Part of a Mission-Driven Team
At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change.
Here’s why you’ll love working with us:
Stability & Growth: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth.
People-First Culture: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development.
Global Collaboration: Work with talented team members in the US and the Philippines who share your drive for excellence and impact.
Mission-Focused Work: Every role here supports organizations making the world a better place.
If you’re ready to grow your career while making a difference, we’d love to hear from you!
Watch Our "Meet the Team" Video
Tradewing is seeking a revenue-driven marketing leader to build and scale a qualified inbound engine, increase ACV through packaging and positioning, and shorten the sales cycle. This is not a brand role. This is a revenue ownership role.
You will design and execute a marketing system that:
Increases qualified inbound leads to 25–40 per month
Raises ACV from $3.5K to $6K–$9K
Reduces sales cycle from 60–120 days to 45–75 days
Supports one sales rep efficiently
Revenue Strategy & Planning
- Own marketing-driven pipeline targets
- Translate ARR goals into monthly lead and conversion targets
- Align marketing tightly with sales execution
Packaging & Positioning
- Redesign pricing tiers (Core / Engagement Suite / Unified Platform)
- Develop value-based messaging to support higher ACV
- Build competitive positioning (Higher Logic, Hivebrite, Forj, GrowthZone etc.)
Inbound & SEO Engine
- Lead bottom-of-funnel SEO, AEO and GEO strategy (comparison pages, alternatives, ICP keywords, FAQ’s)
- Improve demo conversion rate
- Build lead scoring and qualification frameworks
Sales Cycle Acceleration
- Develop case studies with measurable ROI
- Create ROI calculators and migration guides
- Build pre-demo education content to shorten time-to-close
Data & Analytics
- Track full-funnel metrics (traffic → demo → close)
- Optimize based on conversion data
- Report on marketing ROI clearly and consistently
This is a work-from-home setup
Target of 42.5 billable hours per week
This role follows a consistent daily rhythm that aligns with US Eastern business hours while giving you time for rest, personal tasks, and balance throughout your day.
Here’s what a typical day looks like:
Start your day with a 4.5-hour work block: 9:30am–2:00pm (PHT)
Enjoy your afternoon free: 2:00pm–8:00pm (PHT)
Finish your workday with another 4.5-hour block: 8:00pm–12:30am (PHT)
Sleep/rest: 12:30am–9:30am (PHT)
This structure offers a long midday break while supporting strong collaboration with US-based teams during their business hours.
Work-from-home setup
What Your Typical Day May Look Like
Note: All of these times would shift 1 hour later when the time difference switches to 13 hour differences from 12 hour differences
2–5 years in B2B SaaS marketing
Based in the Philippines with consistent availability for a long-term role
Strong academic background who graduated with an outstanding General Weighted Average
Experience scaling companies from $1M–$5M ARR
Proven ownership of pipeline or revenue targets
Experience with ACV expansion and pricing strategy
Strong understanding of SEO/AEO/GEO, conversion optimization, and lifecycle marketing
Comfortable operating in a lean environment
We currently have 100 team members who live in the Philippines who have been fantastic team members and we’re excited to add new team members to this new role!
There are a few traits unique to our business that individuals should consider before applying.
You must love the idea of giving back to the community and nonprofits. There are thousands of jobs. If being involved in the success of nonprofits is something you’re truly passionate about, this could be a great role.
You must be extremely comfortable with change. As a small growing company, decisions can be made over a weekend and fully implemented by early the next week. Whether that’s new systems, new processes, or new approaches, we look for individuals who can adapt and thrive.
You must believe that the best contributors should get better rewards. As a company, we believe in paying people based on the value they generate at the business.
You must be willing to disagree and commit. As a growing business, there will be lots of decisions that get made and changes that occur during your time at the company. Some of which you’ll agree with and some you won’t, we strongly believe that the best team members have the ability to disagree and commit (i.e., going with a decision after it has been made regardless of whether or not you agree).
You must believe the status quo is unacceptable. As a growing company and as individuals, we believe the status quo is unacceptable. Everyone should be relentless in striving to be the best version of themselves and figure out ways to create more value at the company, enhance our client's results, and grow professionally. The question should always be “How can I be better” rather than “How can expectations be adjusted”.
Paid vacation time
20 days accrued annually
These paid days off each equate to 8.0 hours of billable time.
Expect to use 5 of the days during the Christmas – New Year’s period.
Paid sick time
5 sick days off annually
Paid life leave*
15 days accrued annually.
Once per year in December, you can cash out any accrued life leave time. Every 5 days your cash out is worth about $300.
*Life Leave allows team members to use their holidays as it’s meant to be – a break – whilst knowing they’ve got the breathing space to tap into extra leave for the planned and unplanned life moments.
Paid holidays
You have 7 paid US holidays.
Additional benefits
Bereavement Policy
Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)