Sales Development Representative

Job Summary

We are looking for a motivated and energetic Sales Development Representative (SDR) to join our growing team. Reporting to the Sales Development Manager (SDM), you will drive top-of-funnel activity by generating and qualifying leads, nurturing relationships, and supporting pipeline growth for Frontera’s technology platform. This role is ideal for a self-starter who thrives in a fast-paced, collaborative environment and wants to grow within a high-impact sales organization.

Key Responsibilities

Lead Generation & Prospecting

• Identify and research potential customers, including clinical practices
  
  
• Build a consistent pipeline of qualified leads through outbound calls, emails, social selling, and targeted outreach
  
  
• Conduct initial discovery conversations to understand prospect needs and qualify opportunities
  
  

Lead Nurturing & CRM Management

• Develop and execute strategies to nurture leads and maintain engagement
  
  
• Track all outreach, activity, and pipeline in the CRM to ensure accurate reporting
  
  
• Collaborate with Sales and Marketing teams to ensure messaging and timing are aligned
  
  

Collaboration & Continuous Improvement

• Partner with the SDM and Sales team to iterate on outreach strategies and messaging
  
  
• Share insights from prospect interactions to help refine sales strategy
  
  
• Support sales initiatives, campaigns, and events as needed
  
  

Experience & Qualifications

Required

• 1–3 years of experience in sales, business development, or a related role
  
  
• Strong written and verbal communication skills, with the ability to engage and influence prospects
  
  
• Comfortable with cold outreach, follow-ups, and objection handling
  
  
• Highly organized with strong attention to detail
  
  
• Self-motivated, results-oriented, and eager to learn
  
  

Preferred

• Experience in healthcare, behavioral health, or pediatric therapy
  
  
• Familiarity with CRM tools (HubSpot preferred)
  
  
• Experience in a startup or fast-paced environment
  
  

Traits & Characteristics

• Energetic and persistent, with a passion for helping families and clinicians
  
  
• Quick learner who adapts to new tools and processes
  
  
• Team player who enjoys collaboration and sharing best practices
  
  
• Growth-oriented mindset, looking to develop into future sales roles
  
  

Location & Reporting

• Location: Flexible, preference for San Francisco, CA
• Up to 25% travel required (for conferences, events, and in-person meetings)
  
  

Why This Role Matters

The SDR role is the front line for Frontera’s growth, helping connect families, clinics, and partners to the solutions that improve access to behavioral healthcare. By generating and qualifying leads, you’ll directly contribute to the company’s ability to scale, innovate, and make a meaningful difference in the lives of children and families. This is a unique opportunity to gain hands-on experience in sales, build your career, and help shape the future of pediatric behavioral health.

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO.

Expected Salary Range:
$70,000 to $90,000