About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About the Role

The Business/Sales Development Representative is a launching path for a career at G2. The opportunity allows for individuals to fine-tune their communication skills by conducting initial contact and engaging with professionals in the software industry. The ideal candidate has experience with keeping CRM records up-to-date, handling inbound demo requests, outreach using tools such as LinkedIn and ZoomInfo to prospect, and cold calling. Since this team will be managing US customers out of India, this role will require you to work in US/EMEA and APAC shifts and collaborate closely with your global counterparts. This role is expected to begin with a full-time, five-day workweek to support the team's initial ramp-up. Once the team is fully operational, the position will transition to a hybrid work model.

In This Role, You Will:

• Pipeline Development:

  • Lead Management: Respond to all incoming G2 leads and inquiries and to generate sales pipeline through outbound emails, calls, and LinkedIn messaging.

  • Customer Support: Assist prospective customers with queries about joining, listing their business, and proper profile categorization on G2.

  • Meeting Scheduling: Book demonstrations and deeper dive meetings with Account Executive teams for prospects interested in G2 subscriptions.

  • Lead Nurturing: Follow up with existing inbound leads who have not yet responded.

  • Vendor Onboarding & Optimization: Help new vendors get added to G2, gain access to manage their profiles, and optimize them for better performance.

  • Engagement Campaigns (Free Users): Run campaigns targeting vendors not managing their pages, encouraging them to gain access and utilize G2’s free subscription.

  • Engagement Campaigns (Paid Users): Conduct targeted email campaigns for vendors managing their G2 profiles, promoting further learning about G2 and scheduling meetings with the Business Development team.

  • Reporting: Generate reports on inbound lead statistics, meeting conversion rates, and email campaign performance.

• Attendee Recruitment:

  • Help with targeted audience building for events recruitment

  • Execute email campaigns and cold calls to potential attendees
    

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Our different segments require different years of quota carrying sales experience:

  • Mid-market typically looks for 4+ years

  • SMB typically looks for 2-4 years

• Experience with prospecting, cold calling, or equivalent

• Outstanding presentation and communication skills

• A motivated and goal-oriented personality with a self-starting attitude

• Organized with good time management skills

• The ability to learn quickly and work independently in a fast-paced environment

What Can Help Your Application Stand Out:

• Experience in SaaS industry

• Experience selling Martech

About Locations

This role would be based in Bengaluru but will serve global customers namely, AMER, EMEA and APAC.

About Our Compensation & Benefits

At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in transparency, fairness, market competitiveness, and individual performance.

G2 has built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.